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This Bestselling, Brief Introduction To Marketing Teaches Students Marketing Using A Customer Value Framework.The Ninth Edition Includes New And Expanded Material On Integrated Marketing Communication, Social Networks, Measuring And Managing Return On Marketing, Creating Customer Value, Building And Managing Customer Relationships, Marketing Accountability And Return On Investments, And Direct And Online Marketing.For Marketing Professionals Who Believe Customer Valueis The Driving Forcebehind Every Marketing Strategy.
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- Q: What is the page count of this book? A: This book has five hundred pages. It provides comprehensive coverage of marketing concepts and strategies.
- Q: What are the dimensions of 'Marketing: An Introduction'? A: The book measures eight and a half inches in length, one inch in width, and ten and three quarters inches in height. These dimensions make it a portable reference for students.
- Q: What type of binding does this book have? A: This book is bound in paperback. This binding type is lightweight and flexible, making it easy to carry around.
- Q: Who is the author of 'Marketing: An Introduction'? A: The author is Gary Armstrong. He is well-known in the field of marketing education.
- Q: What subject does this book cover? A: This book covers the subject of marketing. It focuses on a customer value framework and marketing strategies.
- Q: What is the recommended usage for this book? A: It is designed for use in introductory marketing classes, specifically MKT101. This makes it suitable for students new to marketing.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners. It provides a clear introduction to marketing concepts and practices.
- Q: How does this book help in understanding customer value? A: It teaches marketing using a customer value framework. This approach helps students grasp the importance of customer relationships in marketing.
- Q: Can this book be used for advanced marketing studies? A: While primarily for beginners, it contains valuable insights that can benefit advanced students too. It includes updated content on current marketing trends.
- Q: How should I store this book for longevity? A: Store it in a cool, dry place away from direct sunlight. This will help maintain the quality of the paperback binding.
- Q: Is there a warranty or return policy for this book? A: Yes, there is typically a return policy available through retailers. Check with the seller for specific details.
- Q: What if my book arrives damaged? A: Contact the retailer for a return or replacement. They will provide instructions on how to proceed.
- Q: Are there any specific care instructions for this book? A: Keep it away from moisture and avoid bending the pages. This will help preserve its condition.
- Q: What makes this book a good choice for marketing professionals? A: Its focus on customer value is a key aspect of marketing strategy. This makes it relevant for professionals looking to enhance their skills.
- Q: Does this book cover online marketing strategies? A: Yes, it includes material on direct and online marketing. This is essential for understanding modern marketing practices.
- Q: What kind of examples are included in the book? A: The book includes real-world examples and case studies. These help illustrate marketing concepts in practice.