Marketing: An Introduction,New

Marketing: An Introduction,New

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SKU: DADAX0136102433
UPC: 9780136102434
Brand: Pearson
Condition: New
Regular price$54.39
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This bestselling, brief text introduces marketing through the lens of creating value for customers.Todays marketing is about creating customer value and building profitable customer relationships. With engaging realworld examples and information, Marketing: An Introduction shows readers how customer valuecreating it and capturing itdrives every effective marketing strategy.The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.

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