Marketing: An Introduction,New

Marketing: An Introduction,New

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SKU: DADAX0136102433
Brand: Pearson
Regular price$52.65
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This bestselling, brief text introduces marketing through the lens of creating value for customers.Todays marketing is about creating customer value and building profitable customer relationships. With engaging realworld examples and information, Marketing: An Introduction shows readers how customer valuecreating it and capturing itdrives every effective marketing strategy.The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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