Title
Marketing Analytics: Essential Tools for DataDriven Decisions (Darden Business),Used
Processing time: 1-3 days
US Orders Ships in: 3-5 days
International Orders Ships in: 8-12 days
Return Policy: 15-days return on defective items
Payment Option
The authors of the pioneering CuttingEdge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for DataDriven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forwardlooking, predictive perspective for marketing decisionmaking.The book presents actual cases and data, giving readers invaluable realworld instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for ones product or designing effective digital marketing campaigns.Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'Marketing Analytics: Essential Tools for Data-Driven Decisions'? A: The book focuses on leveraging big data for marketing, providing tools and techniques for data-driven decision-making in marketing strategies.
- Q: Who are the authors of this book? A: The authors are Rajkumar Venkatesan and others who were involved in the pioneering work of 'Cutting-Edge Marketing Analytics'.
- Q: What type of format is this book available in? A: This book is available in hardcover format, making it durable for frequent use.
- Q: How many pages does the book contain? A: The book contains 312 pages filled with case studies and practical insights.
- Q: What kind of real-world applications does the book cover? A: It covers actual cases that illustrate how to identify relevant data and apply the best analytics techniques to marketing challenges.
- Q: Is this book suitable for beginners in marketing analytics? A: Yes, the book is structured to provide valuable insights for both beginners and experienced professionals in marketing analytics.
- Q: When was 'Marketing Analytics: Essential Tools for Data-Driven Decisions' published? A: The book was published on January 13, 2021.
- Q: What are some key topics discussed in the book? A: Key topics include optimizing pricing strategies, designing effective digital marketing campaigns, and linking marketing plans to customer behavior.
- Q: Is there any emphasis on digital marketing in this book? A: Yes, the book highlights effective digital marketing strategies and how big data can enhance these efforts.
- Q: What makes this book different from other marketing analytics books? A: It updates previous discussions on marketing analytics and focuses on the integration of big data in making informed marketing decisions.