Title
Marketing Analytics: Strategic Models and Metrics,Used
Delivery time: 8-12 business days (International)
Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.The book contains a wealth of information on marketing analytics: Almost 500 pages of text, covering a wide variety of decision models and metrics Nearly 400 figures, including diagrams, tables, and charts Stepbystep instructions on market segmentation, conjoint analysis, and other techniques Current examples demonstrating how organizations are applying models and metricsThe list of chapters below includes a sample of the topics: Chapter 1. Introduction Introduction to marketing analytics Chapter 2. Market Insight Market sizing and trend analysis Chapter 3. Market Segmentation Segment identification, analysis, and strategy Chapter 4. Competitive Analysis Competitor identification, analysis, and strategy Chapter 5. Business Strategy Analyticsbased strategy selection Chapter 6. Business Operations Forecasting, predictive analytics, and data mining Chapter 7. Product and Service Analytics Conjoint analysis and product/service metrics Chapter 8. Price Analytics Pricing techniques and assessment Chapter 9. Distribution Analytics Analyticsbased channel evaluation and selection Chapter 10. Promotion Analytics Promotion budget estimation and allocation Chapter 11. Sales Analytics Metrics for sales, profitability, and support Chapter 12. Analytics in Action Pivot tables and datadriven presentationsEdition: First Edition, Version 1.1, introduced November 2013. Revision 1.1 incorporates minor corrections and edits. It retains the same layout as the original release (First Edition, Version 1.0). See StephanSorger.com for a complete record of all changes.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.