Marketing And Finance: Creating Shareholder Value,Used
Marketing And Finance: Creating Shareholder Value,Used
Marketing And Finance: Creating Shareholder Value,Used

Marketing And Finance: Creating Shareholder Value,Used

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SKU: SONG1119953383
Brand: Wiley
Condition: Used
$46.99
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Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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