Title
Marketing And Managing Tourism Destinations-used
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Marketing And Managing Tourism Destinations Is A Comprehensive And Integrated Textbook Which Uniquely Considers Both Destination Marketing And Management In One Volume. It Focuses On How Destination Marketing Is Planned, Implemented And Evaluated As Well As The Management And Operations Of Destination Marketing And Management Organizations, How They Conduct Business, Major Opportunities, Challenges And Issues They Face To Compete For The Global Leisure And Business Travel Markets. This Textbook Provides Students With: A Solid Introduction To Destination Marketing Strategy And Planning, To Organization And Support Planning And Then To Operations, Implementation And Evaluation, As Well As Major Issues, Challenges And Expected New Directions For Destination Marketing, Management And Destination Management Organizations (Dmos). A Unique Systematic Model To Manage And Market Destinations. Core Concepts Are Supported With Well Integrated International Case Studies To Show The Practical Realities Of Marketing And Managing Destinations As Well As The Need To Take A Flexible And Adaptive Approach To Managing Different Destinations Around The World. To Encourage Reflection On Main Themes Addressed And Spur Critical Thinking, Discussion Questions And Links To Further Reading Are Included In Each Chapter.This Accessible Yet Rigorous Text Provides Students With An Indepth Overview Of All The Factors And Issues Which Are Important To Consider To Make A Destination Successful.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book have? A: The book has six hundred thirty-two pages. This comprehensive length allows for an in-depth exploration of tourism marketing and management topics.
- Q: What is the binding type of this book? A: The binding type is paperback. This format makes it lightweight and portable, ideal for students and professionals.
- Q: What are the dimensions of the book? A: The book measures six point eight five inches in length, one point four three inches in width, and nine point six nine inches in height. These dimensions make it easy to handle and store.
- Q: Who is the author of this book? A: The author is Alastair Morrison. He provides a wealth of knowledge and experience in the field of tourism management.
- Q: What subject does this book cover? A: The book covers marketing and managing tourism destinations. It integrates both marketing strategies and management practices for comprehensive learning.
- Q: Is this book suitable for beginners in tourism management? A: Yes, the book is suitable for beginners. It provides a solid introduction to key concepts and strategies in destination marketing.
- Q: Are there practical case studies included in the book? A: Yes, the book includes well-integrated international case studies. These case studies illustrate real-world applications of tourism marketing and management.
- Q: Does the book contain discussion questions? A: Yes, there are discussion questions at the end of each chapter. These questions are designed to encourage critical thinking and deeper reflection on the material.
- Q: What challenges in tourism marketing are discussed? A: The book discusses major challenges such as competition in global travel markets. It addresses issues that destination marketing organizations face.
- Q: How should I store this book to keep it in good condition? A: Store the book in a cool, dry place away from direct sunlight. This will help preserve its quality and prevent damage.
- Q: Can I return the book if I'm not satisfied? A: Yes, you can return the book if you're not satisfied. Make sure to check the return policy of the seller for specific guidelines.
- Q: What if the book arrives damaged? A: If the book arrives damaged, contact the seller immediately. Most sellers will provide a replacement or refund based on their policy.
- Q: Is this book recommended for advanced studies in tourism? A: Yes, it is also recommended for advanced studies. The book delves into complex strategies and issues relevant to experienced professionals.
- Q: Does the book discuss future trends in tourism marketing? A: Yes, the book discusses expected new directions in tourism marketing. It explores emerging trends and opportunities for destination management.
- Q: Are there any additional resources suggested in the book? A: Yes, the book includes links to further reading. These resources enhance understanding and provide additional context on tourism topics.