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Marketing and Promotion in Educational Fairs: a real case: Promoting the new Porvoo Campus in different countries,Used
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Product Description Communication is the only way to learn about something new, there are many ways of communicating with people and one of them is through exhibitions and fairs. In 2011, HAAGAHELIA opened a brand new Campus in the small city of Porvoo. In order to people to get to know about this new building, HAAGAHELIA decided to promote it in several countries. The way of communicating the message to the people was through educational fairs. Nowadays, living abroad is among the priorities that young people have and in the professional world it is a recognized experience that companies value the most. The educational fairs where HAAGAHELIA has been attending to promote the new Porvoo Campus have a common goal: promote studying abroad in an international culture. Universities appreciate having students from different countries since it enhances the internationality of their studies and promotes a cultural exchange. Since there is a wide selection of universities is in the world, the only way to market HAAGAHELIA was to go and meet directly the student. In this book, you'll find what is the best technique to attract foreign students to a university. Review Ranked as #1 thesis in Finland in 2011 and #10 in Europe. About the Author With a wide experience in the tourism industry, Joni Leal Tennberg has wrote this thesis to provide handful data to the marketing community in the education field.
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