Title
Marketing Automation Unleashed: The Strategic Path For B2B Growth
Sold by Ergodebooks, an authorized reseller.
Returns accepted within 30 days | support@ergodebooks.com
Shipping Information
- Free Standard Shipping — United States only
- Processing Time: 1–3 business days
- Estimated Delivery: 3–5 business days after dispatch
- Double-boxed, fully insured & discreetly packaged
- Tracking number sent via email once dispatched
- Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund
Returns accepted within 30 days of delivery.
Damaged or Defective Item
Free return shipping + replacement or full refund
Wrong Item Received
Free return shipping + replacement or full refund
Change of Mind
Return shipping at customer's expense · 25% restocking fee applies
Payment Option
The Marketers Manual To All Things Automatedat A Time When The Importance Of Understanding The World Of Automated Marketing Has Never Been Greater, Marketing Automation Unleashed: The Strategic Path To B2B Growth Takes Readers On An Indepth Exploration Of Marketing Automation And Its Significant Impact On How We Do Business Today.Casey Cheshire Employs Nearly A Decade Of Experience As A Marketing Leader And Consultant, As Well As His Indepth Discussions With Industry Experts, To Deliver A Comprehensive Tutorial On The Wide Array Of Strategies, Techniques, Tools, And Uses Of Marketing Automation.Cheshire Explains In Detail How To Build A Successful Marketing Automation Campaign By Following The Cheshire Success Index, A Tenstep Program Divided Into Four Distinct Phases: Foundational, Growth, Alignment, And Optimization. Each Phase Leads Readers Through A Series Of Questions And Strategies To Aid Them In Setting Up Cuttingedge Marketing Campaigns That Are As Effective As They Are Efficient. Along The Way You Will Discover Ways To Bridge The Alltoocommon Gap Between Sales And Marketing Teams, Tools To Help You Identify And Engage Your Customer, New Techniques For Nurturing Your Customer, And How To Test The Effectiveness Of Your Campaign As It Progresses Without The Tedious Headache Of Traditional Methods.Marketing Automation Unleashed: The Strategic Path To B2B Growth Is An Easytoread Guide Through The Changing Terrain Of The Marketing World, One Focused On The Ultimate Goal Of Generating Revenue Rather Than Simply Bringing In Lead.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of this book? A: The book has one hundred eighty pages. This length makes it a concise yet comprehensive guide on marketing automation.
- Q: What is the binding type of this book? A: The book is available in paperback. This binding style offers a lightweight and flexible reading experience.
- Q: Who is the author of this book? A: The author is Casey Cheshire. He brings nearly a decade of experience in marketing leadership and consulting.
- Q: How do I use the strategies in this book? A: You can follow the ten-step 'Cheshire Success Index' program outlined in the book. Each step guides you through building effective marketing campaigns.
- Q: Is this book suitable for beginners in marketing? A: Yes, the book is suitable for beginners. It provides a clear and easy-to-understand approach to marketing automation.
- Q: What are the main phases of the Cheshire Success Index? A: The main phases are Foundational, Growth, Alignment, and Optimization. Each phase focuses on specific strategies and questions to enhance marketing efforts.
- Q: How do I keep this book in good condition? A: You should store it in a cool, dry place away from direct sunlight. This will help preserve the quality of the pages and cover.
- Q: Is there any specific care needed for this book? A: No special care is required. Just handle it gently and keep it away from moisture to avoid damage.
- Q: What if the book arrives damaged? A: You should contact the seller for their return policy. Most sellers will offer a replacement or refund for damaged items.
- Q: Can I return this book if I don't like it? A: Yes, you can typically return it within a specified period. Check the seller's return policy for specific details.
- Q: Does this book provide insights on bridging sales and marketing? A: Yes, it offers techniques to bridge the gap between sales and marketing teams. This is crucial for effective campaign execution.
- Q: Is this book focused on digital marketing only? A: No, it covers a wide array of marketing automation strategies, applicable to both digital and traditional marketing channels.
- Q: What kind of marketing tools does the book discuss? A: The book discusses various tools for customer engagement and campaign testing. These are essential for modern marketing strategies.
- Q: Does this book include real-world examples? A: Yes, it includes insights from industry experts and case studies. This enhances understanding of the concepts presented.
- Q: Is there a focus on generating revenue in this book? A: Yes, the primary goal emphasized is generating revenue, rather than just acquiring leads. This makes it a practical resource.