Title
Marketing Behavior and Executive Action,New
Sold by Ergodebooks, an authorized reseller.
Returns accepted within 30 days | support@ergodebooks.com
Shipping Information
- Free Standard Shipping — United States only
- Processing Time: 3–5 business days
- Estimated Delivery: 6–10 business days after dispatch
- Double-boxed, fully insured & discreetly packaged
- Tracking number sent via email once dispatched
Returns & Refund
Returns accepted within 30 days of delivery.
Damaged or Defective Item
Free return shipping + replacement or full refund
Wrong Item Received
Free return shipping + replacement or full refund
Change of Mind
Return shipping at customer's expense · 25% restocking fee applies
Payment Option
2009 reprint of the 1957 edition. Throughout his long and distinguished career in marketing and marketing research, Wroe Alderson never wavered from his belief that theory and practice go hand in hand. At the time of his death in 1965, Alderson was still active as professor of marketing at Wharton. His fertile mind generated many ideas that in various guises are still part of our discipline.Marketing Behavior And Executive Action is one of the most cited books in the field.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the publication date of 'Marketing Behavior and Executive Action'? A: The book was published on August 17, 2009.
- Q: Who is the author of 'Marketing Behavior and Executive Action'? A: The author is Wroe Alderson, a prominent figure in marketing and marketing research.
- Q: What is the condition of the book? A: The book is brand new.
- Q: How many pages are in 'Marketing Behavior and Executive Action'? A: The book contains 496 pages.
- Q: What type of binding does this book have? A: The book is available in paperback binding.
- Q: Is this book a reprint? A: Yes, it is a 2009 reprint of the original 1957 edition.
- Q: What is the main focus of 'Marketing Behavior and Executive Action'? A: The book discusses the integration of theory and practice in marketing, emphasizing the ideas generated by Wroe Alderson during his career.
- Q: In what category is this book listed? A: The book is categorized under Advertising.
- Q: Is this book suitable for marketing students? A: Yes, it is widely cited and considered a valuable resource for both marketing students and professionals.
- Q: What can readers expect to learn from this book? A: Readers can expect to gain insights into marketing behavior and executive decision-making, as well as foundational concepts that remain relevant in the field.