Title
Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns,Used
Delivery time: 8-12 business days (International)
This book is a practical, pragmatic "how to" book designed for hitech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you stepbystep through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, repeatable campaign development process, including the necessary templates and helpful, practical techniques.This book is your guide that will show you how you can optimize your marketing efforts and achieve an even greater return on your marketing investment.While many of us will recognize a good, wellthoughtout marketing campaign when we see one, the single, basic truth about worldclass marketing campaign development is that it is easy to say, but hard to do. It is hard to do because we all like to take shortcuts. I hear the lament all too often: "I'm overworked don't have the time to think strategically" or "Planning is overrated. I just need to get these projects done." As a result, we take shortcuts like "ready, fire, aim." Lack of planning is the slippery slope that leads to wasteful marketing. Then one day we get the call from the corner office to come and explain why our marketing efforts did not produce the desired results.Luckily, architecting worldclass campaigns is achievable for any marketing team. Successful marketing requires following a disciplined, systematic approach to working crossfunctionally and crossregionally in order to prioritize marketing objectives, design a customerengaging gotomarket strategy, and execute the plan.
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Shipping & Returns
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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.