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Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns,Used
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This book is a practical, pragmatic "how to" book designed for hitech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you stepbystep through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, repeatable campaign development process, including the necessary templates and helpful, practical techniques.This book is your guide that will show you how you can optimize your marketing efforts and achieve an even greater return on your marketing investment.While many of us will recognize a good, wellthoughtout marketing campaign when we see one, the single, basic truth about worldclass marketing campaign development is that it is easy to say, but hard to do. It is hard to do because we all like to take shortcuts. I hear the lament all too often: "I'm overworked don't have the time to think strategically" or "Planning is overrated. I just need to get these projects done." As a result, we take shortcuts like "ready, fire, aim." Lack of planning is the slippery slope that leads to wasteful marketing. Then one day we get the call from the corner office to come and explain why our marketing efforts did not produce the desired results.Luckily, architecting worldclass campaigns is achievable for any marketing team. Successful marketing requires following a disciplined, systematic approach to working crossfunctionally and crossregionally in order to prioritize marketing objectives, design a customerengaging gotomarket strategy, and execute the plan.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.