Marketing con causa: Desarrollo de programas de marketing con causa entre las organizaciones no lucrativas y la comunidad empres,Used

Marketing con causa: Desarrollo de programas de marketing con causa entre las organizaciones no lucrativas y la comunidad empres,Used

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SKU: DADAX3845487887
Brand: Eae Editorial Academia Espanola
Condition: New
$163.29
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Los programas de marketing con causa en Espaa no estn, en muchos casos, convenientemente planificados ni respaldados por una estrategia de gestin y comunicacin adecuada. La principal aportacin de esta investigacin es, por una parte, el anlisis de las variables que influyen en el xito de un programa de marketing con causa y, por la otra, la elaboracin de un modelo procedimental de desarrollo de programas de marketing con causa entre las organizaciones no lucrativas y la comunidad empresarial, que sirva de gua y orientacin a la hora de llevar a cabo una estrategia de marketing de estas caractersticas.

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