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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Esta obra es una gran aportacin a la escassima literatura existente en castellano sobre el marketing aplicado a dos sectores tan dinmicos como el de los peridicos y el de las revistas. Se trata de un libro con un evidente enfoque prctico. En sus pginas el lector encontrar abundantes referencias a casos y situaciones reales vividas por el sector en los ltimos aos: lanzamientos destacados, reposicionamientos de cabeceras, promociones de impacto, algunos grandes fracasos, guerras entre publicaciones, pequeas revistas que sorprenden al mercado con planteamientos audaces, etc. Este componente prctico se ha complementado con un enfoque pedaggico en el que se explican las herramientas del marketing que se aplican en estos mercados. En su realizacin se ha contado con las opiniones y las experiencias de destacados profesionales en activo (presidentes, consejeros delegados, directores de marketing, directores de publicidad, directores de publicaciones, entre otros), tanto de grandes grupos editoriales como de medianos y pequeos.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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