Title
Marketing Death: Culture and the Making of a Life Insurance Market in China,Used
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How do companies sell life insurance in a country where death is a taboo subject? In Marketing Death, Cheris S.C. Chan explores both how and why the life insurance industry has managed to emerge in China, a country with an entrenched cultural stigma against the very topic of death. Drawing on extensive ethnographic fieldwork and engaging with current scholarship, Chan explores the processes and micropolitics by which foreign and domestic companies have negotiated local cultural resistance and created a market in spite of it. In doing so, she asks larger questions about how different societies view and value life and death, what is meant by 'cultural values,' how they interact with a set of fragmented cultural tools to compellingly organize individuals' practical daily lives, and how the market is influenced by them. Chan tells a story not just of the emergence of the Chinese life insurance industry, but of the dynamic relationships between culture and markets, local norms and foreign influences in one of the world's fastestgrowing economies.Marketing Death is the first book to offer a sociological analysis of the emergence of a life insurance market outside of a European or American context. Through indepth study of the expansion of an industry whose unique 'product' gambling on one's own sudden death has always met with a measure of resistance, but never more so than in China, Chan provides a new lens for understanding how modern capitalist enterprises are diffused to regions with disparate cultural traditions.
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- Q: What is the main focus of 'Marketing Death'? A: The book analyzes how the life insurance industry has developed in China despite cultural taboos surrounding death.
- Q: Who is the author of 'Marketing Death'? A: The author of 'Marketing Death' is Cheris S.C. Chan.
- Q: When was 'Marketing Death' published? A: The book was published on March 22, 2012.
- Q: What type of binding does 'Marketing Death' have? A: The book is available in hardcover.
- Q: How many pages are in 'Marketing Death'? A: The book contains 304 pages.
- Q: What unique perspective does 'Marketing Death' offer? A: It provides a sociological analysis of the life insurance market outside of traditional Western contexts.
- Q: Does 'Marketing Death' discuss cultural values? A: Yes, the book explores how cultural values influence perceptions of life and death in the context of the insurance market.
- Q: Is 'Marketing Death' suitable for those interested in economics? A: Yes, it offers insights into the interplay between culture and market dynamics, making it relevant for readers interested in economics.
- Q: What themes are explored in 'Marketing Death'? A: Themes include cultural resistance, the negotiation of local norms, and the interaction between foreign influences and local markets.
- Q: Can 'Marketing Death' provide insights into global markets? A: Yes, it helps understand how modern capitalist enterprises adapt to regions with different cultural traditions.