Title
Marketing: Eine Entscheidungsorientierte Einfhrung (Bwl Im Bachelorstudiengang) (German Edition),Used
Delivery time: 8-12 business days (International)
From the Back Cover Die Autoren bieten einen kompakten Einstieg in das entscheidungsorientierte Marketing. Im Zentrum steht die Vermittlung eines elementaren Methoden und Modellverstndnisses. Der Leser soll auf diese Weise in die Lage versetzt werden, qualitatives Faktenwissen mit analytischen Denkprinzipien zu verbinden, um so profunde Marketingentscheidungen treffen oder vorbereiten zu knnen. Die in den einzelnen Kapiteln behandelten Themenstellungen werden, der grundstzlichen Zielsetzung des Buches folgend, sowohl unter qualitativen als auch unter quantitativen Gesichtspunkten behandelt.Der InhaltEinfhrung in das MarketingMarketingrelevante Grundlagen der EntscheidungstheorieStrategisches MarketingProduktpolitikPreispolitikKommunikationspolitikVertriebspolitikDie AutorenProf. Dr. Reinhold Decker, Lehrstuhl fr Betriebswirtschaftslehre, insbesondere Marketing, an der Fakultt fr Wirtschaftswissenschaften der Universitt Bielefeld.Dipl.Kfm. Frank Kroll, ehemaliger wissenschaftlicher Mitarbeiter am Lehrstuhl fr Betriebswirtschaftslehre, insbesondere Marketing, der Universitt Bielefeld.Prof. Dr. Martin Meiner, Dozent fr Marketing an der Universitt von Sddnemark sowie Adjunct Senior Lecturer am Department of Marketing an der Monash University, Melbourne, Australien.Prof. Dr. Ralf Wagner, Institutsleiter am Dialog Marketing Competence Center der Universitt Kassel. Product Description Das Buch bietet Lesern einen kompakten Einstieg in das moderne Marketing. Dabei legen die Autoren besonderen Wert auf die Vermittlung eines elementaren Methoden und Modellverstndnisses. Dadurch soll der Leser in die Lage versetzt werden, qualitatives Faktenwissen mit analytischen Denkprinzipien zu verbinden, um auf dieser Grundlage profunde Marketingentscheidungen treffen zu knnen. Das Lehrbuch richtet sich in erster Linie an Studierende im Grund oder BachelorStudium, die Lehrveranstaltungen zum Thema Marketing besuchen. About the Author Prof. Dr. Reinhold Decker, Lehrstuhl fr Betriebswirtschaftslehre, insbesondere Marketing, an der Fakultt fr Wirtschaftswissenschaften der Universitt Bielefeld.Dipl.Kfm. Frank Kroll, ehemaliger wissenschaftlicher Mitarbeiter am Lehrstuhl fr Betriebswirtschaftslehre, insbesondere Marketing, der Universitt Bielefeld.Prof. Dr. Martin Meiner, Dozent fr Marketing an der Universitt von Sddnemark sowie Adjunct Senior Lecturer am Department of Marketing an der Monash University, Melbourne, Australien.Prof. Dr. Ralf Wagner, Institutsleiter am Dialog Marketing Competence Center der Universitt Kassel.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
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