Title
Marketing Engineering, Revised Second Edition,New
Delivery time: 8-12 business days (International)
Several forces are transforming the structure and content of the marketing profession. Marketers are seeing increasingly faster changes in the marketplace and are barraged with an ever increasing amount of information. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering. This textbook, combined with a collection of leadingedge software models (available separately) provides the student with the knowhow and tools to collect the right information and perform analysis to make better marketing plans, better product designs, and better decisions.Our purpose in writing this book is to help educate and train a new generation of marketing managers. We aim to train marketing engineers to translate concepts into contextspecific operational decisions and actions using analytical, quantitative, and computer modeling techniques. We link theory to practice and practice to theory.A Note from the Author:Dear Marketing Engineering Revised Edition 2 User:The several editions of Marketing Engineering that we have published since 1998 have been aimed at a fairly narrow, somewhat technical audience interested in bringing more scientific rigor to the marketing discipline. Versions of that book were adopted by more than 150 business schools on five continents. In 2007 we published Principles of Marketing Engineering to reach a broader, less technical audience. A key complement of that book, in response to user feedback, was Marketing Engineering for Excel (ME>XL), i.e., our Marketing Engineering software as an Excel Addin. The response to that effort has been extremely positive and we have abandoned the original Marketing Engineering software platform, the one that produced the software complement to previous editions of this book.Hence, as the note on the cover indicates, software is not included with the book. More importantly, when we reference software in the book, those references refer to a version of the software that is no longer available.Gary Lilien'I am very excited about this book. Finally marketing can exhibit its scientific muscle and move from opinionsbased decision making to databased decision making. I think this is a very important book that will spawn a new discipline within marketing.'Philip Kotler, Northwestern University
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of 'Marketing Engineering, Revised Second Edition'? A: The main focus of this book is to educate and train a new generation of marketing managers by providing analytical, quantitative, and computer modeling techniques to enhance marketing decision-making.
- Q: Who is the author of 'Marketing Engineering, Revised Second Edition'? A: The author is Gary L. Lilien, who has extensive experience in the marketing field and has published various editions aimed at improving the scientific rigor in marketing.
- Q: What is the condition of the book being sold? A: The book is listed as 'New', ensuring that buyers receive a pristine copy without any wear or damage.
- Q: How many pages does 'Marketing Engineering, Revised Second Edition' have? A: The book contains 544 pages, providing comprehensive coverage of marketing engineering concepts.
- Q: What is the binding type of the book? A: The binding type is paperback, making it lightweight and easy to handle.
- Q: Is there any software included with the book? A: No, the book does not include any software. References to software within the text pertain to versions that are no longer available.
- Q: When was 'Marketing Engineering, Revised Second Edition' published? A: The book was published on April 1, 2004.
- Q: What category does this book fall under? A: The book falls under the category of 'Marketing', making it suitable for students and professionals interested in this field.
- Q: What can I expect to learn from this book? A: Readers can expect to learn how to collect the right information, perform analyses, and make better marketing plans and decisions using quantitative methods.
- Q: Is this book suitable for beginners in marketing? A: While the book is designed for a somewhat technical audience, it also aims to bridge concepts for a broader audience, making it accessible for beginners with an interest in marketing engineering.