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Marketing Essentials in Hospitality and Tourism: Foundations and Practices,New
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Marketing Essentials in Hospitality and Tourism: Foundations and Practices provides readers with an introduction to hospitality marketing and the basics of its many different components. With a succinct threepart format, it introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends with functional strategies that can be used to increase competitive advantage. Tourism applications, interviews with industry executives and case studies provide a glimpse at the realworld of hospitality and tourism, while contemporary examples demonstrate how marketing techniques are used to increase the chances of success.
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- Q: What is the main focus of 'Marketing Essentials in Hospitality and Tourism'? A: 'Marketing Essentials in Hospitality and Tourism' provides an introduction to hospitality marketing, covering basic marketing concepts, strategic marketing, and practical strategies to enhance competitive advantage in the industry.
- Q: Who is the author of this book? A: The author of 'Marketing Essentials in Hospitality and Tourism' is Stowe Shoemaker.
- Q: How many pages does this book have? A: This book contains 640 pages.
- Q: What type of binding does this book have? A: 'Marketing Essentials in Hospitality and Tourism' is available in paperback binding.
- Q: When was 'Marketing Essentials in Hospitality and Tourism' published? A: The book was published on August 6, 2007.
- Q: What topics are covered in this book? A: The book covers essential topics in hospitality marketing, including foundational concepts, strategic marketing approaches, and functional strategies, along with tourism applications and case studies.
- Q: Is this book suitable for beginners in hospitality marketing? A: Yes, 'Marketing Essentials in Hospitality and Tourism' is designed for readers new to hospitality marketing, providing essential knowledge and practical insights.
- Q: Does the book include real-world examples? A: Yes, the book features contemporary examples, case studies, and interviews with industry executives to illustrate how marketing techniques are applied in real-world hospitality and tourism scenarios.
- Q: What is the condition of the book? A: The book is listed as 'New', ensuring that it is in pristine condition for readers.
- Q: In which category is this book listed? A: 'Marketing Essentials in Hospitality and Tourism' falls under the category of Hospitality, Travel & Tourism.