Marketing Essentials in Hospitality and Tourism: Foundations and Practices,Used

Marketing Essentials in Hospitality and Tourism: Foundations and Practices,Used

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SKU: SONG0131708279
Brand: Pearson
Regular price$16.04
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Marketing Essentials in Hospitality and Tourism: Foundations and Practices provides readers with an introduction to hospitality marketing and the basics of its many different components. With a succinct threepart format, it introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends with functional strategies that can be used to increase competitive advantage. Tourism applications, interviews with industry executives and case studies provide a glimpse at the realworld of hospitality and tourism, while contemporary examples demonstrate how marketing techniques are used to increase the chances of success.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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