Marketing Essentials,Used

Marketing Essentials,Used

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SKU: SONG0028200004
UPC: 9780028200002
Brand: McGraw-Hill/Glencoe
Condition: Used
Regular price$122.53
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Marketing Essentials is the top selling book in marketing education because it's clear, it's comprehensive, and it gives teachers the support materials they need. This popular text has been revised to include chapters on the most current topics in marketing, including emarketing, marketing ethics, and international and crosscultural marketing. Your students will get a stepbystep introduction to creating marketing plans, and DECA prep activities that help students feel more confident using the skills they've learned.

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