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Marketing Fashion: A Global Perspective,Used
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While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other designdriven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, Marketing Fashion explores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.
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- Q: What is the main focus of 'Marketing Fashion: A Global Perspective'? A: 'Marketing Fashion: A Global Perspective' primarily focuses on how traditional marketing principles are applied specifically to the fashion industry, including apparel and design-driven products.
- Q: Who is the author of this book? A: The author of 'Marketing Fashion: A Global Perspective' is Penny Gill.
- Q: What topics are covered in this book? A: The book covers a variety of topics including consumer buying behavior, market research, market segmentation, product planning, pricing strategies, retailer relationships, and contemporary issues like sustainability and globalization.
- Q: Is this book suitable for beginners in fashion marketing? A: Yes, this book is designed to be engaging and accessible, making it suitable for both beginners and those with some background in fashion marketing.
- Q: How many pages does the book have? A: 'Marketing Fashion: A Global Perspective' contains 528 pages.
- Q: What is the publication date of this book? A: The book was published on May 24, 2012.
- Q: What type of binding does this book have? A: The book is published in paperback binding.
- Q: Does this book discuss contemporary issues in marketing? A: Yes, it explores contemporary issues such as technology, social responsibility, ethics, sustainability, and globalization, providing insights into current trends in fashion marketing.
- Q: Can this book be helpful for understanding global marketing strategies? A: Absolutely, it presents marketing theories and practices from a global perspective, making it relevant for understanding international fashion marketing strategies.
- Q: What edition of the book is available? A: The available edition of 'Marketing Fashion: A Global Perspective' is dated June 24, 2012.