Marketing Fashion Third Edition: Strategy, Branding And Promotion

Marketing Fashion Third Edition: Strategy, Branding And Promotion

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SKU: DADAX1529420326
UPC: 9781529420326
Brand: Laurence King
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Marketing Fashion Is A Practical Guide To The Fundamental Principles Of Marketing, Branding And Promotion, From Creating A Customer Profile To Developing A Brand Identity. The Book Explains Key Concepts And Illustrates How They Are Applied Within The Global Fashion And Retail Industry, From Haute Couture To The Mass Market.For This Third Edition, Examples Drawn From A Broad Range Of Fashion, Textile And Retail Have Been Updated To Include More On Social Media And Digital And Emerging Technologies, Such As Fashion In The Metaverse. The Updated Text Increases The Focus On Sustainability Issues, While Also Tracing Recent Disruptions To Traditional Marketing Frameworks Such As Degrowth. There Are Also More Examples Of Global Fashion Weeks And Brand Collaborations. The Book Will Appeal To Students At Degree Or Foundation Level As Well As Those Contemplating A Career In The Fashion Industry.Chapters:Marketing Theorythe Fashion Marketresearch & Planningunderstanding The Customerbrandingpromotion

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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