Title
Marketing for Hospitality and Tourism [Paperback] [Jan 01, 2017] Kotler Bowen Makens Baloglu,Used
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- Q: How many pages does this book have? A: This book has six hundred eighty-eight pages. It provides comprehensive coverage of marketing strategies specifically for the hospitality and tourism sectors.
- Q: What is the binding type of this book? A: The binding type is paperback. This makes it lightweight and flexible, suitable for easy handling and reading.
- Q: What are the dimensions of this book? A: The book measures approximately seven point nine nine inches in length, ten inches in width, and one point eight five inches in height. These dimensions make it a convenient size for reading and storage.
- Q: What is the publication date of this book? A: The publication date is January first, two thousand seventeen. This edition features updated content relevant to recent trends in hospitality and tourism marketing.
- Q: Who are the authors of this book? A: The authors are Bowen, Baloglu, Kotler, and Makens. They are recognized experts in the field of marketing, particularly in hospitality and tourism.
- Q: How can I best use this book to improve my marketing skills? A: You can use this book as a guide to develop effective marketing strategies for the hospitality and tourism industry. It includes practical examples and case studies to enhance your understanding.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners. It explains fundamental marketing concepts in a clear and accessible manner, making it easy for newcomers to grasp essential ideas.
- Q: What is the target audience for this book? A: The target audience includes students, professionals, and anyone interested in hospitality and tourism marketing. It provides valuable insights for both theoretical understanding and practical application.
- Q: How do I keep this book in good condition? A: To keep this book in good condition, store it in a cool, dry place and avoid exposure to direct sunlight. Handle it gently to prevent wear and tear on the binding and pages.
- Q: Can I clean the cover of this book? A: Yes, you can clean the cover of this book. Use a soft, dry cloth to gently wipe the surface, avoiding any harsh chemicals that could damage the material.
- Q: What should I do if I receive a damaged book? A: If you receive a damaged book, contact the seller for assistance with returns or exchanges. Most sellers provide support for resolving shipping issues.
- Q: Is there a return policy for this book? A: Yes, there is typically a return policy for this book. Check with the seller for specific details regarding time frames and conditions for returns.
- Q: Can I purchase this book if I live outside the US? A: Yes, you can purchase this book even if you live outside the US. However, be aware that it may be marked as not for sale in the US due to its international edition.
- Q: Are there any discounts available for bulk purchases? A: Discounts for bulk purchases often depend on the seller. It's best to inquire directly with the seller for any available deals.
- Q: Does this book include any online resources? A: No, this book does not include online resources. It is a standalone paperback edition focused on in-depth marketing content.