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Marketing for Hospitality and Tourism [Paperback] [Jan 01, 2017] Kotler Bowen Makens Baloglu,Used
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Frequently Asked Questions
- Q: What is the primary focus of 'Marketing for Hospitality and Tourism'? A: This book primarily focuses on the principles and practices of marketing within the hospitality and tourism industries, providing insights into strategies that enhance customer satisfaction and business performance.
- Q: Who are the authors of this book? A: The book is authored by Philip Kotler, John T. Bowen, James Makens, and Seyhmus Baloglu, all of whom are recognized experts in marketing and tourism.
- Q: Is this edition suitable for students? A: Yes, this 7th edition is designed for students studying marketing, hospitality, and tourism, offering comprehensive content that aligns with academic curricula.
- Q: What are the key features of this book? A: While specific features are not listed, the book typically covers essential marketing strategies, case studies, and practical applications relevant to the hospitality and tourism sectors.
- Q: How many pages does the book have? A: The book contains a total of 688 pages, providing extensive information and insights into marketing practices.
- Q: What is the binding type of this book? A: The book is available in paperback binding, making it lightweight and easy to handle for reading and note-taking.
- Q: When was this book published? A: This edition was published on January 1, 2017.
- Q: Is this book a legal edition for use in the United States? A: Yes, although it may state 'Not for sale in US' on the cover, it is a legal international edition and can be used without issues.
- Q: Can I expect a tracking number for my order? A: Yes, all orders are shipped with a tracking number, allowing you to monitor your shipment's progress.
- Q: What should I do if I have questions about my order? A: You can contact customer support for any queries regarding your order, and they will assist you promptly.