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THE most widely used Hospitality marketing bookthis fourcolor leader is comprehensive and innovative, managerial and practical, stateoftheart and realworld. Building on the authors expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the books position as the definitive source for information on hospitality marketing.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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