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Marketing For Tomorrow, Not Yesterday,Used
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It's not enough to play by the old rules of marketing anymore. They've changed for good. In today's world, the Insight EconomyTM, even some of the most steadfast and iconic megabrands are stumbling as they fail to recognize that we've moved into a new future. We've got educated consumers, brilliant technological advancements, and more channels than ever before. In Marketing for Tomorrow, Not Yesterday, Zain Raj has scripted a guidebook full of wit and hardwon wisdom that shows how truly understanding your core customer and getting back to basics, is the way that you can conquer complex problems and learn to thrive in this Cambrian era of marketing. With powerful firsthand stories, this book has answers to your questions about how to cut through the noise of big data, how much you should (or shouldn't) invest in social media, and how to craft marketing and brandbuilding strategies that net you loyal customers and a long and happy shelf life.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
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