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Marketing Is Civilized Warfare. And As Hightech Products Become Increasingly Standardized Practically Identical, From The Customers Point Of View It Is Marketing That Spells Life Or Death For New Devices Or Entire Firms. In A Book That Is As Fascinating As It Is Pragmatic, William H. Davidow, A Legend In Silicon Valley, Where He Was Described As 'The Driving Force Behind The Micro Processor Explosion,' Tells How To Fight The Marketing Battle In The Intensely Competitive World Of Hightech Companies And Win.Blunt, Pithy, And Knowledgeable, Davidow Draws On His Successful Marketing Experience At Intel Corporation To Create A Complete Program For Marketing Victory. He Drives Home The Basics, Such As How To Go Headon Against The Competition; How To 'Plan Products, Not Devices'; How To Give Products A 'Soul'; And How To Engineer Promotions, Market Internationally, Motivate Salespeople, And Rally Distributors. Above All, He Demonstrates The Critical Importance Of Servicing And Supporting Customers. Total Customer Satisfaction, Davidow Makes Clear, Must Be Every Hightech Marketers Ultimate Goal.The Only Comprehensive Marketing Strategy Book By An Insider, Marketing High Technology Looks Behind The Scenes At Industryshaking Clashes Involving Apple And Ibm, Visicorp And Lotus, Texas Instruments And National Semiconductor. He Recounts His Own Involvement In Crush, Intels Innovative Marketing Offensive Against Motorola, To Demonstrate, Stepbystep, How It Became An Industry Prototype For A Winning Hightech Campaign.Davidow Clearly Spells Out 16 Principles Which Increase The Effectiveness Of Marketing Programs. From Examples As Diverse As A Rolling Stones Concert And A Microprocessor Chip, He Defines A True 'Product.' He Analyzes And Explains In New Ways The Strategic Importance Of Distribution As It Relates To Market Sector, Pricing, And The Pitfalls It Entails. He Challenges Some Traditional Marketing Theory And Provides Unique And Important Insights Developed From Over 20 Years In The Hightech Field. From An Allencompassing Philosophy That Great Marketing Is A Crusade Requiring Total Commitment, To A Careful Study Of The Cost Of Attacking A Competitor, This Book Is An Essential Tool For Survival In Todays Highrisk, Fast Changing, And Very Lucrative Hightech Arena.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of 'Marketing High Technology'? A: This book contains two hundred twenty-four pages. It provides comprehensive insights into high-tech marketing strategies.
- Q: What are the dimensions of 'Marketing High Technology'? A: The dimensions are six point twelve inches in length, zero point ninety-one inches in width, and nine point twenty-five inches in height. This makes it a suitable size for easy handling.
- Q: What type of binding does 'Marketing High Technology' have? A: This book is hardcover bound. This type of binding ensures durability and longevity for readers.
- Q: Who is the author of 'Marketing High Technology'? A: The author is William H. Davidow. He has significant experience in high-tech marketing, particularly at Intel Corporation.
- Q: What is the main theme of 'Marketing High Technology'? A: The main theme revolves around marketing strategies in high-tech industries. It emphasizes the importance of effective marketing in a competitive environment.
- Q: What is the recommended audience for 'Marketing High Technology'? A: This book is suitable for marketing professionals and business students. It offers valuable lessons for anyone interested in high-tech marketing.
- Q: How can I apply the strategies in 'Marketing High Technology'? A: You can apply the strategies by studying the principles outlined in the book and implementing them in your marketing practices. The author provides practical examples and insights.
- Q: Is 'Marketing High Technology' suitable for beginners? A: Yes, it is suitable for beginners. The book breaks down complex marketing concepts into understandable terms, making it accessible.
- Q: What marketing principles does 'Marketing High Technology' discuss? A: It discusses sixteen key principles aimed at enhancing marketing effectiveness. These principles are derived from real-world experiences in the high-tech sector.
- Q: How should I store 'Marketing High Technology' to keep it in good condition? A: Store it in a cool, dry place, away from direct sunlight. This will help preserve the hardcover and pages over time.
- Q: Can I find case studies in 'Marketing High Technology'? A: Yes, the book includes case studies from the author's experiences, including notable industry clashes. These case studies provide practical insights into successful marketing strategies.
- Q: What makes 'Marketing High Technology' a unique resource? A: Its insider perspective from a Silicon Valley expert makes it unique. The author shares firsthand experiences and strategic insights that are not commonly found in other marketing books.
- Q: Does 'Marketing High Technology' include international marketing strategies? A: Yes, it covers how to market products internationally. The book highlights the importance of adapting strategies for global markets.
- Q: What kind of support does 'Marketing High Technology' suggest for customers? A: The book emphasizes total customer satisfaction as a critical marketing goal. It discusses the importance of servicing and supporting customers effectively.
- Q: Are there any historical examples discussed in 'Marketing High Technology'? A: Yes, it recounts historical industry clashes, such as those involving Apple and IBM. These examples illustrate marketing tactics in real-world scenarios.