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Marketing Identities: The Invention of Jewish Ethnicity in Ost Und West (Title Not in Series),New
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Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (19011923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing, such as stereotyping, the editors of this highly successful journal attempted to forge a minority consciousness. Marketing Identities is thus about the beginnings of 'ethnicity' as we know it in the late twentieth century. An interdisciplinary study, Marketing Identities illuminates presentday discussions in Europe and the Americas regarding the experience and selfunderstanding of minority groups and combines media and cultural studies with German and Jewish history.
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- Q: What is the main focus of 'Marketing Identities'? A: 'Marketing Identities' analyzes the promotion of ethnic identity among Jewish audiences in Germany and worldwide through the first Jewish magazine, Ost und West, published from 1901 to 1923.
- Q: Who is the author of the book? A: The book is authored by David A. Brenner.
- Q: What is the publication date of 'Marketing Identities'? A: 'Marketing Identities' was published on October 1, 1998.
- Q: How many pages does the book contain? A: The book contains a total of 252 pages.
- Q: What is the condition of the used book? A: The book is listed as being in 'Good' condition.
- Q: What type of binding does 'Marketing Identities' have? A: 'Marketing Identities' is available in paperback binding.
- Q: What subjects does 'Marketing Identities' cover? A: The book covers topics in media and cultural studies, as well as German and Jewish history.
- Q: Is 'Marketing Identities' part of a series? A: 'Marketing Identities' is not part of any series.
- Q: What type of readers would benefit from this book? A: This book is suitable for readers interested in Jewish studies, ethnicity, cultural identity, and media studies.
- Q: Are there any notable techniques discussed in the book? A: 'Marketing Identities' discusses modern marketing techniques, including stereotyping, used to forge a minority consciousness.