Title
Marketing Identities: The Invention of Jewish Ethnicity in Ost Und West (Title Not in Series),New
Delivery time: 8-12 business days (International)
Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (19011923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing, such as stereotyping, the editors of this highly successful journal attempted to forge a minority consciousness. Marketing Identities is thus about the beginnings of 'ethnicity' as we know it in the late twentieth century. An interdisciplinary study, Marketing Identities illuminates presentday discussions in Europe and the Americas regarding the experience and selfunderstanding of minority groups and combines media and cultural studies with German and Jewish history.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main focus of 'Marketing Identities'? A: 'Marketing Identities' analyzes the promotion of ethnic identity among Jewish audiences in Germany and worldwide through the first Jewish magazine, Ost und West, published from 1901 to 1923.
- Q: Who is the author of the book? A: The book is authored by David A. Brenner.
- Q: What is the publication date of 'Marketing Identities'? A: 'Marketing Identities' was published on October 1, 1998.
- Q: How many pages does the book contain? A: The book contains a total of 252 pages.
- Q: What is the condition of the used book? A: The book is listed as being in 'Good' condition.
- Q: What type of binding does 'Marketing Identities' have? A: 'Marketing Identities' is available in paperback binding.
- Q: What subjects does 'Marketing Identities' cover? A: The book covers topics in media and cultural studies, as well as German and Jewish history.
- Q: Is 'Marketing Identities' part of a series? A: 'Marketing Identities' is not part of any series.
- Q: What type of readers would benefit from this book? A: This book is suitable for readers interested in Jewish studies, ethnicity, cultural identity, and media studies.
- Q: Are there any notable techniques discussed in the book? A: 'Marketing Identities' discusses modern marketing techniques, including stereotyping, used to forge a minority consciousness.