Title
Marketing im Wandel (Schriftenreihe Unternehmensfhrung und Marketing, 13) (German Edition),Used
Delivery time: 8-12 business days (International)
Der vorliegende Sammelband ist eine Dokumentation der Vortrge und Diskussi onen eines MarketingSymposiums, das am 20. Oktober 1979 anllich des 10jhri gen Bestehens des Instituts fr Marketing an der Westflischen WilhelmsUniversitt in Mnster durchgefhrt wurde. Das MarketingSymposium stand unter dem General thema "Marketing in den 80er Jahren" und sollte eine kritische Bestandsaufnahme der Entwicklung des Marketing in Theorie und Praxis vornehmen, die Perspektiven im neuen Jahrzehnt aufzeigen und zur Lokalisierung offener Probleme der marktorien tierten Unternehmensfhrung sowie zum Auffinden von Lsungsanstzen beitragen. Das MarketingSymposium stand unter der Leitidee eines Brckenschlages. Dies galt einmal zu den ehemaligen Studenten, die kritische Erfahrungsberichte und wert volle Anregungen fr die Gestaltung der Lehre geben knnen. Bei den mehr als 750 Teilnehmern des MarketingSymposiums waren die ehemaligen Studenten in groer Anzahl vertreten. Zum anderen betrifft die Idee des Brckenschlages den Dialog zwi schen der Marketingpraxis und der Forschung. Die Marketingwissenschaft ist als eine an Echtzeitproblemen orientierte Wissenschaft in besonderem Mae durch forschungs bezogenen Input und durch Hinweise auf ungelste Probleme auf die Praxis angewie sen. In der Bundesrepublik befassen sich z. Zt. ber 50 Lehrsthle geprgt durch un terschiedliche Schwerpunkte und Methoden mit der Frage, wie Mrkte gefrdert und beeinflut werden knnen. Die untersuchten Fragestellungen reichen vom klassi schen Markenartikel ber Problemstellungen aus dem Dienstleistungsund Investitions gterbereich bis in den nichtkommeniellen Bereich, wie etwa die Vermarktung kultureller Einrichtungen oder die Beeinflussung von Verkehrsteilnehmern.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.