Marketing in Evolution: Essays in Honour of Michael J. Baker,Used

Marketing in Evolution: Essays in Honour of Michael J. Baker,Used

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SKU: SONG0333662644
Brand: MACMILLAN
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This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twentyfifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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