Title
Marketing Intelligence: Wissen als Entscheidungsgrundlage im Marketing (German Edition),Used
Delivery time: 8-12 business days (International)
Product Description Julika Gb untersucht, wie Marketingdaten und informationen in die Entscheidungsprozesse des Marketing zu integrieren sind, damit sie Marketingentscheidern als Entscheidungshilfe dienen knnen. Eine tragende Rolle kommt dabei der Marktforschung zu, die sich dieser Herausforderung stellen muss. From the Back Cover Marketingentscheider bentigen heute keine Flut von Daten, sondern entscheidungsrelevante Informationen, die problembezogen verdichtet, mit spezifischem (Erfahrungs)Wissen angereichert und auf ihren kognitiven Entscheiderstil ausgerichtet sind. Julika Gb untersucht, wie Marketingdaten und informationen in die Entscheidungsprozesse des Marketing zu integrieren sind, damit sie Verantwortlichen als Entscheidungshilfe dienen knnen. Eine tragende Rolle kommt dabei der Marktforschung zu, die sich dieser Herausforderung stellen muss. About the Author Dr. Julika Gb hat an der Universitt Bamberg bei Herrn Prof. Dr. Frank Wimmer am Lehrstuhl fr Betriebswirtschaftslehre, insbesondere Absatzwirtschaft promoviert und ist heute in der Marktforschung ttig.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.