Marketing Library and Information Services II: A Global Outlook (IFLA Publications, 159),New

Marketing Library and Information Services II: A Global Outlook (IFLA Publications, 159),New

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Brand: Walter de Gruyter, Inc.
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With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; webbased LIS marketing, etc.

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