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Marketing (LL Version),Used
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Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materialsand Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with realworld examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decisionmaking skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest ecommerce models, the authors connect marketing to students' personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic toolsfrom premium online study content to the GoVenture entrepreneur simulationsupport students as they work toward mastery of marketing principles and applications.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.