Marketing Management

Marketing Management

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Note: You Are Purchasing A Standalone Product; Mymarketinglab Does Not Come Packaged With This Content. If You Would Like To Purchase Both The Physical Text And Mymarketinglab Search For Isbn10: 0134058496/Isbn13: 9780134058498 . That Package Includes Isbn10: 0133856461/Isbn13: 9780133856460 And Isbn10: 0133876802/Isbn13: 9780133876802.For Undergraduate And Graduate Courses In Marketing Management.The Gold Standard For Today?S Marketing Management Student.Stay On The Cuttingedge With The Gold Standard Text That Reflects The Latest In Marketing Theory And Practice.The World Of Marketing Is Changing Everydayand In Order For Students To Have A Competitive Edge, They Need A Textbook That Reflects The Best Of Today?S Marketing Theory And Practices.Marketing Management Is The Gold Standard Marketing Text Because Its Content And Organization Consistently Reflect The Latest Changes In Today?S Marketing Theory And Practice.The Fifteenth Edition Is Fully Integrated With Mymarketinglab And Is Updated Where Appropriate To Provide The Most Comprehensive, Current, And Engaging Marketing Management Text As Possible.Also Available With Mymarketinglab ?Mymarketinglab Is An Online Homework, Tutorial, And Assessment Program Designed To Work With This Text To Engage Students And Improve Results. Within Its Structured Environment, Students Practice What They Learn, Test Their Understanding, And Pursue A Personalized Study Plan That Helps Them Better Absorb Course Material And Understand Difficult Concepts.

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Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main focus of 'Marketing Management' by Philip Kotler? A: The main focus of 'Marketing Management' is to provide students with the latest marketing theories and practices, ensuring they stay competitive in a rapidly changing marketing landscape.
  • Q: What edition of 'Marketing Management' is available? A: The available edition is the Fifteenth edition, which has been updated to reflect current marketing trends and integrate with MyMarketingLab.
  • Q: Is 'Marketing Management' intended for undergraduate or graduate students? A: Yes, 'Marketing Management' is designed for both undergraduate and graduate courses in marketing management.
  • Q: Does this book include access to MyMarketingLab? A: No, this is a standalone product and does not come packaged with MyMarketingLab. You will need to purchase MyMarketingLab separately if desired.
  • Q: What is the page count of 'Marketing Management'? A: The book contains a total of 832 pages.
  • Q: What is the binding type of this book? A: The binding type of 'Marketing Management' is hardcover.
  • Q: Who is the author of 'Marketing Management'? A: The author of 'Marketing Management' is Philip Kotler.
  • Q: When was 'Marketing Management' published? A: The book was published on December 30, 2014.
  • Q: What are the ISBN numbers for 'Marketing Management'? A: The ISBN-10 is 0134058496 and the ISBN-13 is 9780134058498.
  • Q: What makes 'Marketing Management' a gold standard text? A: It is considered a gold standard text because it consistently reflects the latest changes in marketing theory and practice, providing comprehensive and engaging content.