Title
Marketing Management
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Note: You Are Purchasing A Standalone Product; Mymarketinglab Does Not Come Packaged With This Content. If You Would Like To Purchase Both The Physical Text And Mymarketinglab Search For Isbn10: 0134058496/Isbn13: 9780134058498 . That Package Includes Isbn10: 0133856461/Isbn13: 9780133856460 And Isbn10: 0133876802/Isbn13: 9780133876802.For Undergraduate And Graduate Courses In Marketing Management.The Gold Standard For Today?S Marketing Management Student.Stay On The Cuttingedge With The Gold Standard Text That Reflects The Latest In Marketing Theory And Practice.The World Of Marketing Is Changing Everydayand In Order For Students To Have A Competitive Edge, They Need A Textbook That Reflects The Best Of Today?S Marketing Theory And Practices.Marketing Management Is The Gold Standard Marketing Text Because Its Content And Organization Consistently Reflect The Latest Changes In Today?S Marketing Theory And Practice.The Fifteenth Edition Is Fully Integrated With Mymarketinglab And Is Updated Where Appropriate To Provide The Most Comprehensive, Current, And Engaging Marketing Management Text As Possible.Also Available With Mymarketinglab ?Mymarketinglab Is An Online Homework, Tutorial, And Assessment Program Designed To Work With This Text To Engage Students And Improve Results. Within Its Structured Environment, Students Practice What They Learn, Test Their Understanding, And Pursue A Personalized Study Plan That Helps Them Better Absorb Course Material And Understand Difficult Concepts.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What are the dimensions of the book? A: The book measures four point three inches in length, eight point five inches in width, and ten point nine one inches in height.
- Q: How many pages does it have? A: The book contains eight hundred thirty-two pages, making it a comprehensive resource for marketing management.
- Q: What type of binding does this book have? A: The book is bound in hardcover, ensuring durability and longevity for frequent use.
- Q: Is this book suitable for undergraduate students? A: Yes, this book is designed for both undergraduate and graduate courses in marketing management.
- Q: Can this book be used for self-study? A: Yes, the book is suitable for self-study as it covers essential marketing concepts and practices.
- Q: Is there a companion website or online resource? A: Yes, the book is integrated with MyMarketingLab, an online program that enhances learning and engagement.
- Q: How should I store the book to maintain its condition? A: Store the book in a cool, dry place, away from direct sunlight to prevent damage to the cover and pages.
- Q: Can I clean the book if it gets dirty? A: Yes, you can gently wipe the cover with a soft, dry cloth to remove dust and smudges.
- Q: Is this book appropriate for beginners in marketing? A: Yes, the book provides foundational knowledge suitable for beginners and advanced insights for experienced readers.
- Q: How do I return the book if I have an issue? A: You can return the book within the specified return policy period if it is in its original condition.
- Q: What should I do if the book arrives damaged? A: Contact the seller immediately to report the damage and initiate a return or exchange.
- Q: Is there a warranty for this book? A: Typically, books do not come with a warranty, but check with the seller for their specific policies.
- Q: Does this book cover recent trends in marketing? A: Yes, the book reflects the latest changes in marketing theory and practice, keeping students up-to-date.
- Q: What is the primary focus of this book? A: The primary focus of the book is to provide comprehensive coverage of marketing management principles and strategies.
- Q: Is this book suitable for professionals looking to refresh their knowledge? A: Yes, the book serves as a valuable resource for professionals seeking to update their marketing knowledge.