Marketing Management,Fifteenth edition,New
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Marketing Management,Fifteenth edition,New
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***** INTERNATIONAL EDITION PRINTED IN COLOR *****
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- Q: What is the primary focus of 'Marketing Management, Fifteenth edition'? A: The primary focus of 'Marketing Management, Fifteenth edition' is to provide an in-depth understanding of modern marketing theory and practice, making it suitable for undergraduate and graduate courses in marketing management.
- Q: Who are the authors of this textbook? A: The textbook is authored by Kevin Lane Keller and Philip Kotler, who are renowned experts in the field of marketing.
- Q: What distinguishes this edition from previous ones? A: The fifteenth edition includes updates that reflect the latest changes in marketing theory and practices, along with a companion casebook featuring Indian cases that offer practical insights into marketing in the Indian context.
- Q: How many pages does this book have? A: This book has a total of 870 pages, providing comprehensive coverage of marketing management topics.
- Q: What is the format of this textbook? A: The textbook is available in paperback format, making it accessible and easy to handle for students.
- Q: Is this textbook suitable for MBA students? A: Yes, this textbook is particularly useful for MBA and PGDBM students, as it covers essential marketing principles and includes real-world case studies.
- Q: What type of cases are included in the companion book? A: The companion book contains 23 contemporary cases that analyze various marketing principles and theories as applied by different companies in India and Asia.
- Q: When was this edition published? A: The fifteenth edition of 'Marketing Management' was published on January 1, 2016.
- Q: What is the condition of the book being sold? A: The book is listed as 'New', ensuring that it is in pristine condition for readers.
- Q: What courses is this textbook recommended for? A: This textbook is recommended for undergraduate and graduate courses specifically in marketing management.