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Marketing Management,Fifteenth edition,New
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the primary focus of 'Marketing Management, Fifteenth edition'? A: The primary focus of 'Marketing Management, Fifteenth edition' is to provide an in-depth understanding of modern marketing theory and practice, making it suitable for undergraduate and graduate courses in marketing management.
- Q: Who are the authors of this textbook? A: The textbook is authored by Kevin Lane Keller and Philip Kotler, who are renowned experts in the field of marketing.
- Q: What distinguishes this edition from previous ones? A: The fifteenth edition includes updates that reflect the latest changes in marketing theory and practices, along with a companion casebook featuring Indian cases that offer practical insights into marketing in the Indian context.
- Q: How many pages does this book have? A: This book has a total of 870 pages, providing comprehensive coverage of marketing management topics.
- Q: What is the format of this textbook? A: The textbook is available in paperback format, making it accessible and easy to handle for students.
- Q: Is this textbook suitable for MBA students? A: Yes, this textbook is particularly useful for MBA and PGDBM students, as it covers essential marketing principles and includes real-world case studies.
- Q: What type of cases are included in the companion book? A: The companion book contains 23 contemporary cases that analyze various marketing principles and theories as applied by different companies in India and Asia.
- Q: When was this edition published? A: The fifteenth edition of 'Marketing Management' was published on January 1, 2016.
- Q: What is the condition of the book being sold? A: The book is listed as 'New', ensuring that it is in pristine condition for readers.
- Q: What courses is this textbook recommended for? A: This textbook is recommended for undergraduate and graduate courses specifically in marketing management.