Title
Marketing Management, 15th Edition by Pearson Education India - Comprehensive Guide for Effective Marketing Strategies
Delivery time: 8-12 business days (International)
***** INTERNATIONAL EDITION PRINTED IN COLOR *****
Introducing the Marketing Management textbook, the gold standard for undergraduate and graduate courses in marketing management. This comprehensive edition is meticulously designed to provide students with the latest insights and practices in the ever-evolving world of marketing.
The Marketing Management textbook distinguishes itself by reflecting cutting-edge marketing theories and practices, ensuring that students gain a competitive edge in their academic and professional pursuits. This fifteenth edition has been updated to integrate the most current trends in the field, making it an essential resource for aspiring marketers.
Key Features:
- Comprehensive Coverage: The content is meticulously organized to encompass the latest changes in marketing theory and practice, providing a thorough understanding for students.
- Indian Cases Bundle: This edition includes a supplementary casebook featuring Indian cases that explore marketing principles within the Indian context, aiding students in grasping real-world applications.
- In-Depth Analysis: The casebook contains 23 contemporary cases that provide detailed evaluations of how various companies in India and Asia implement marketing strategies.
- Engaging Learning Experience: The text is designed to engage students, encouraging critical thinking and application of marketing concepts in practical scenarios.
- Updated Content: Each chapter has been revised where necessary to include the most relevant information and marketing practices, ensuring students are well-prepared for today's dynamic market.
This Marketing Management textbook is not just a book; it is a vital tool for students pursuing MBA and PGDBM courses, providing them with an authoritative resource that facilitates a deep understanding of marketing management. The integration of real-world examples and case studies enhances the learning experience, making complex concepts more accessible and relatable.
Brand: Pearson Education India
Whether you are a student looking to excel in your marketing studies or an educator seeking a reliable resource for your curriculum, this Marketing Management textbook is the ideal choice. Equip yourself with the knowledge and skills necessary to thrive in the competitive marketing landscape.
Order your copy today and take the first step towards mastering marketing management with the most comprehensive and up-to-date textbook in the field.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.