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Marketing Management: The Big Picture
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Marketing Management: The Big Picture Offers A Complete Overview Of An Integrated Strategythroughexecution Process. The Framework Allows Students To Understand Strategic Marketing As A System Where Changes In One Aspect Of The Plan Affect Other Aspects, And Where Strategic Decisions Have Executional Consequences. The Interrelatedness Of The Text'S 14 Modules Encourages Unity Of Purpose That Results In Efficient Decision Making.Throughout The Text, The Authors Provide A Set Of Materials That Will Enable Students To Attack Marketing Problems By Utilizing An Integrated Framework And Associated Tools Designed To Help Them Analyze, Prioritize, And Then Solve These Problems. The Simplicity Of The Big Picture Framework Enables Students To Practice Outside The Classroom As Well Finding Themselves Evaluating Marketing Problems They Encounter In Their Daily Lives Through The Lens Of The Big Picture Framework.Properly Applied, The Framework Allows Students To Reduce The Uncertainty Associated With Marketing Decisions, And Increase Their Ability To Generate A Wider Range Of Solutions To The Specific Problem. Perhaps More Importantly, The Framework Enables The Marketer To Assess Decisions On An Ongoing Basis, Thereby Engaging In A Process Of Continuous Evaluation And Learning.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of 'Marketing Management: The Big Picture'? A: The book has four hundred thirty-two pages. This length provides an in-depth exploration of marketing strategies and frameworks.
- Q: What binding type is used for this book? A: This book is available in paperback binding. Paperback is lightweight and flexible, making it easy to handle.
- Q: What are the dimensions of 'Marketing Management: The Big Picture'? A: The dimensions are seven point one inches in length, zero point six inches in width, and nine point one inches in height. These dimensions make it convenient for reading and storage.
- Q: Who is the author of this book? A: The author is Christie L. Nordhielm. She provides insights into marketing management and strategic decision-making.
- Q: What is the main focus of 'Marketing Management: The Big Picture'? A: The book focuses on an integrated strategy-through-execution process in marketing. It emphasizes understanding marketing as a system.
- Q: Is this book suitable for beginners in marketing? A: Yes, it is suitable for beginners. The book simplifies complex concepts and provides a framework for understanding marketing principles.
- Q: How can I apply the concepts from this book in real life? A: You can apply the concepts by evaluating marketing problems in your daily life through the lens of the Big Picture framework. This practical approach enhances your problem-solving skills.
- Q: What type of problems does this book help students solve? A: It helps students solve marketing problems by utilizing an integrated framework. This framework helps in analyzing and prioritizing issues effectively.
- Q: Is there a specific audience for this book? A: Yes, it targets students and marketing professionals. The content caters to those seeking to enhance their marketing decision-making skills.
- Q: How should I care for this book? A: Keep the book in a dry place and avoid exposing it to direct sunlight. This will help preserve its quality over time.
- Q: Can I return the book if I'm not satisfied? A: Yes, you can return the book if you're not satisfied. Check the retailer's return policy for specific details on returns.
- Q: What should I do if the book arrives damaged? A: If it arrives damaged, contact customer support immediately for assistance. They will guide you through the return or replacement process.
- Q: Is there an online version of this book available? A: Yes, there is often an online or digital version available. Check with the publisher or your preferred online retailer.
- Q: Are there any additional resources included with this book? A: Yes, the book includes materials designed to help students tackle marketing problems effectively. These resources complement the main text.
- Q: Does this book cover advanced marketing techniques? A: Yes, it covers advanced techniques within the integrated framework. Readers can explore complex concepts as they progress.
- Q: Is there a glossary or index in the book? A: Yes, the book includes an index for easy reference. This feature helps readers quickly find specific topics or terms.