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Marketing Metaphoria: What Deep Metaphors Reveal About The Minds Of Consumers
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Why Do Advertising Campaigns And New Products Often Fail? Why Do Consumers Feel That Companies Don'T Understand Their Needs? Because Marketers Themselves Don'T Think Deeply About Consumers' Innermost Thoughts And Feelings. Marketing Metaphoria Is A Groundbreaking Book That Reveals How To Overcome This Depth Deficit And Find The Universal Drivers Of Human Behavior So Vital To A Firm'S Success.Marketing Metaphoria Reveals The Powerful Unconscious Viewing Lensescalled Deep Metaphors That Shape What People Think, Hear, Say, And Do.Drawing On Thousands Of Oneonone Interviews In More Than Thirty Countries, Gerald Zaltman And Lindsay Zaltman Describe How Some Of The World'S Most Successful Companies As Well As Small Firms, Notforprofits, And Social Enterprises Have Successfully Leveraged Deep Metaphors To Solve A Wide Variety Of Marketing Problems. Marketing Metaphoria Should Convince You That Everything Consumers Think And Do Is Influenced At Unconscious Levelsand It Will Give You Access To Those Deeper Levels Of Thinking.
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- Q: What is the page count of 'Marketing Metaphoria'? A: This book has two hundred thirty pages. It's a hardcover edition published by Harvard Business Review Press.
- Q: What are the dimensions of 'Marketing Metaphoria'? A: The dimensions are six and a half inches in length, one and twenty-six hundredths inches in width, and nine and a half inches in height.
- Q: Who is the author of 'Marketing Metaphoria'? A: The author is Gerald Zaltman, who co-wrote the book with Lindsay Zaltman.
- Q: How can I apply the insights from 'Marketing Metaphoria'? A: You can apply the insights by understanding deep metaphors that influence consumer behavior and leveraging them in your marketing strategies.
- Q: Is 'Marketing Metaphoria' suitable for beginners in marketing? A: Yes, it is suitable for beginners. The book explains complex concepts in an accessible way, making it easy to grasp.
- Q: Can I use 'Marketing Metaphoria' for academic purposes? A: Yes, the book is a valuable resource for academic study in marketing and consumer behavior, drawing on extensive research.
- Q: How should I care for my copy of 'Marketing Metaphoria'? A: To keep it in good condition, store it in a cool, dry place and avoid exposing it to direct sunlight or moisture.
- Q: Is 'Marketing Metaphoria' a safe book for all readers? A: Yes, it is safe for all readers. The content is suitable for general audiences and does not contain adult material.
- Q: What if my copy of 'Marketing Metaphoria' arrives damaged? A: If your book arrives damaged, you can return it for a replacement or refund, as per the seller's return policy.
- Q: Are there any warranties on 'Marketing Metaphoria'? A: No, there are typically no warranties offered on books like 'Marketing Metaphoria'; returns are based on seller policies.
- Q: Can 'Marketing Metaphoria' help improve my advertising campaigns? A: Yes, the book provides insights into understanding consumer psychology, which can enhance your advertising effectiveness.
- Q: Is 'Marketing Metaphoria' relevant for digital marketing? A: Yes, the principles discussed are applicable to both traditional and digital marketing strategies.
- Q: What type of marketing problems does 'Marketing Metaphoria' address? A: It addresses various marketing problems, including understanding consumer needs and developing effective advertising strategies.
- Q: What makes 'Marketing Metaphoria' groundbreaking? A: It is groundbreaking because it reveals the unconscious drivers of consumer behavior through deep metaphors, which are often overlooked.
- Q: How can I purchase 'Marketing Metaphoria'? A: You can purchase it online through various retailers, especially those specializing in books.
- Q: Does 'Marketing Metaphoria' include real-world case studies? A: Yes, it includes case studies from successful companies that have effectively utilized deep metaphors in their marketing.