Title
Marketing Metaphoria: What Deep Metaphors Reveal About The Minds Of Consumers
Delivery time: 8-12 business days (International)
Why Do Advertising Campaigns And New Products Often Fail? Why Do Consumers Feel That Companies Don'T Understand Their Needs? Because Marketers Themselves Don'T Think Deeply About Consumers' Innermost Thoughts And Feelings. Marketing Metaphoria Is A Groundbreaking Book That Reveals How To Overcome This Depth Deficit And Find The Universal Drivers Of Human Behavior So Vital To A Firm'S Success.Marketing Metaphoria Reveals The Powerful Unconscious Viewing Lensescalled Deep Metaphors That Shape What People Think, Hear, Say, And Do.Drawing On Thousands Of Oneonone Interviews In More Than Thirty Countries, Gerald Zaltman And Lindsay Zaltman Describe How Some Of The World'S Most Successful Companies As Well As Small Firms, Notforprofits, And Social Enterprises Have Successfully Leveraged Deep Metaphors To Solve A Wide Variety Of Marketing Problems. Marketing Metaphoria Should Convince You That Everything Consumers Think And Do Is Influenced At Unconscious Levelsand It Will Give You Access To Those Deeper Levels Of Thinking.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main theme of 'Marketing Metaphoria'? A: 'Marketing Metaphoria' explores how deep metaphors influence consumer behavior and decision-making, providing insights into why traditional marketing strategies may fail.
- Q: Who are the authors of the book? A: The book is authored by Gerald Zaltman and Lindsay Zaltman, who draw on extensive research and interviews to present their findings.
- Q: What type of readers would benefit from this book? A: This book is ideal for marketing professionals, business leaders, and anyone interested in understanding consumer psychology and behavior on a deeper level.
- Q: How many pages does 'Marketing Metaphoria' have? A: 'Marketing Metaphoria' contains a total of 230 pages, offering a comprehensive exploration of its themes.
- Q: What is the publication date of this book? A: 'Marketing Metaphoria' was published on April 1, 2008.
- Q: Is the book available in hardcover? A: Yes, 'Marketing Metaphoria' is available in a hardcover binding, ensuring durability and a premium feel.
- Q: What condition is the book in? A: 'Marketing Metaphoria' is listed as 'New', indicating it is in mint condition and has not been previously owned.
- Q: Does the book include practical examples or case studies? A: Yes, the authors include numerous case studies and examples from successful companies as well as smaller enterprises that have effectively utilized deep metaphors in their marketing strategies.
- Q: Can this book help improve marketing strategies? A: Yes, 'Marketing Metaphoria' provides insights into the unconscious factors that drive consumer behavior, which can significantly enhance marketing strategies.
- Q: What are the key features of this book? A: Key features include its new condition, guaranteed packaging, same-day dispatch for orders received before 12 noon, and a no-quibbles return policy.