Title
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance,Used
Delivery time: 8-12 business days (International)
Now updated with new techniques and even more practical insights, this is the definitive guide to todays most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Managers Guide to Measuring Marketing Performance, Third Edition now contains: Important new coverage of intangible assets A rigorous and practical discussion of quantifying the value of information More detail on measuring brand equity A complete separate chapter on web, SEM, mobile, and digital metrics Practical linkages to Excel, showing how to use functions and Excel Solver to analyze marketing metrics An uptodate survey of free metrics available from Google and elsewhere Expanded coverage of methodologies for quantifying marketing ROIThe authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and triangulate to optimal solutions. Youll discover highvalue metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors power; margins and pricing; products and portfolios; customer profitability; sales forces, channels, and more.For each metric, the authors present realworld pros, cons, and tradeoffs and help you understand what the numbers really mean. Last but not least, they show you how to build comprehensive models to support planning and optimize every marketing decision you make.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of 'Marketing Metrics: The Manager's Guide to Measuring Marketing Performance'? A: The book provides a comprehensive guide to understanding and using marketing metrics effectively, helping managers select the right metrics for various marketing challenges and translate data into actionable insights.
- Q: Who are the authors of this book? A: The book is authored by Paul Farris along with three other leading marketing researchers, providing a well-rounded perspective on marketing metrics.
- Q: What key topics are covered in the third edition of this book? A: The third edition includes new coverage of intangible assets, brand equity measurement, digital metrics, and methodologies for quantifying marketing ROI.
- Q: How can this book help with marketing strategy? A: It offers practical linkages to Excel, showing how to use functions and Solver to analyze marketing metrics, thus aiding in the optimization of marketing strategies.
- Q: Is this book suitable for beginners in marketing? A: Yes, it is designed to cater to both beginners and experienced marketers, providing clear explanations of metrics and their applications in real-world scenarios.
- Q: What is the format and condition of the book? A: The book is available in hardcover format and is in new condition.
- Q: How many pages does the book have? A: The book contains a total of 464 pages.
- Q: When was 'Marketing Metrics' published? A: The third edition of 'Marketing Metrics' was published on August 27, 2015.
- Q: What unique features does this edition offer? A: This edition includes expanded coverage of free metrics from Google, practical applications for dashboards, and comprehensive models for effective marketing planning.
- Q: Can this book help with understanding customer profitability? A: Yes, it covers high-value metrics related to customer profitability, sales channels, and overall marketing effectiveness.