Marketing Modernism In Findesicle Europe

Marketing Modernism In Findesicle Europe

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SKU: SONG0691029261
UPC: 9780691029269
Brand: Princeton University Press
Condition: Used
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In This Fundamental Rethinking Of The Rise Of Modernism From Its Beginnings In The Impressionist Movement, Robert Jensen Reveals That Market Discourses Were Pervasive In The Ideological Defense Of Modernism From Its Very Inception And That The Avantgarde Actually Thrived On The Commercial Appeal Of Anticommercialism At The Turn Of The Century. The Commercial Success Of Modernism, He Argues, Depended Greatly On Possession Of Historical Legitimacy. The Very Development Of Modern Art Was Inseparable From The Commercialism Many Of Its Proponents Sought To Transcend. Here Jensen Explores The Economic, Aesthetic, Institutional, And Ideological Factors That Led To Its Dominance In The International Art World By The Early 1900S. He Emphasizes The Role Of The Emerging Dealer/Gallery Market And Of Modernist Art Historiographies In Evaluating Modern Art And Legitimizing It Through The Formation Of A Canon Of Modernist Masters.In Describing The Canonbuilding Of Modern Dealerships, Jensen Considers The New Ideological Dealer And Explores The Commercial Construction Of Artistic Identity Through Such Rhetorical Concepts As Temperament And Independent Art And Through Such Institutional Structures As The Retrospective. His Inquiries Into The Fate Of The Juste Milieu, A Group Of Dissidents Who Saw Themselves As True Heirs Of Impressionism, And His Look At A New Form Of Art History Emerging In Germany Further Expose A Linear, Dealer Oriented History Of Modernist Art Constructed By Or Through The Modernists Themselves.

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  • Q: How many pages does this book have? A: This book has three hundred seventy-six pages. It provides an in-depth exploration of the rise of modernism in art.
  • Q: What is the binding type of the book? A: The book is paperback bound. This makes it lightweight and easy to handle.
  • Q: What are the dimensions of the book? A: The dimensions of the book are six point one inches in length, zero point nine four inches in width, and nine point zero two inches in height. These measurements make it a convenient size for reading.
  • Q: Who is the author of the book? A: The author of the book is Robert Jensen. He critically examines the relationship between modernism and commercialism.
  • Q: What is the main theme of the book? A: The main theme of the book is the interplay between modernism and market discourses in art. It reveals how commercialism influenced the development of modern art.
  • Q: Is this book suitable for beginners in art history? A: Yes, this book is suitable for beginners. It provides foundational insights into modernism and its historical context.
  • Q: Who would benefit from reading this book? A: Students, art enthusiasts, and professionals interested in modern art and its historical significance would benefit from this book. It explores essential themes in art criticism.
  • Q: How can I incorporate this book into my studies? A: You can use this book as a primary text for art history courses or as supplemental reading for understanding modernism. Its detailed analysis can enhance your research.
  • Q: What should I do to keep this book in good condition? A: To keep this book in good condition, store it upright on a shelf and avoid exposure to direct sunlight. Handle it carefully to prevent wear and tear.
  • Q: Are there any special care instructions for this book? A: No special care instructions are necessary beyond standard book care. Keeping it dry and away from excessive moisture is recommended.
  • Q: Is this book considered a collectible? A: Yes, this book can be considered a collectible, especially if it is in good condition. It offers valuable insights into a significant period in art history.
  • Q: Can I gift this book to an art student? A: Yes, gifting this book to an art student is a great idea. It provides essential context for understanding modern art movements.
  • Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or replacement. Most sellers have return policies in place for damaged items.
  • Q: Does this book come with a warranty? A: No, this book does not come with a warranty. It is a used book, so standard return policies apply.
  • Q: Is there a return policy for this book? A: Yes, there is typically a return policy for used books. Check with the seller for specific return conditions.
  • Q: What genre does this book belong to? A: This book belongs to the Criticism genre. It analyzes modernism's impact on art and its commercial aspects.

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