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Marketing Myopia (Harvard Business Review Classics)
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What Business Is Your Company Really In? That'S A Question All Executives Should All Ask Before Demand For Their Firm'S Products Or Services Dwindles.In Marketing Myopia, Theodore Levitt Offers Examples Of Companies That Became Obsolete Because They Misunderstood What Business They Were In And Thus What Their Customers Wanted. He Identifies The Four Widespread Myths That Put Companies At Risk Of Obsolescence And Explains How Business Leaders Can Shift Their Attention To Customers' Real Needs Instead.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
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- Q: What is the page count of 'Marketing Myopia'? A: This book contains one hundred four pages. It provides concise insights into marketing strategies and customer needs.
- Q: What is the binding type of this book? A: The binding type is paperback. This makes it lightweight and portable for easy reading.
- Q: What are the dimensions of 'Marketing Myopia'? A: The dimensions are four point three four inches in length, zero point three one inches in width, and six point four six inches in height. This compact size makes it ideal for on-the-go reading.
- Q: How should I read 'Marketing Myopia'? A: You can read this book at your own pace. It is suitable for anyone interested in marketing and business strategy.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners. It presents foundational concepts that are essential for understanding marketing principles.
- Q: What age group is 'Marketing Myopia' appropriate for? A: This book is appropriate for adults and older teenagers. It discusses advanced marketing concepts that require a certain level of maturity.
- Q: How should I store 'Marketing Myopia' to keep it in good condition? A: Store the book in a cool, dry place. Keep it away from direct sunlight to avoid fading and damage.
- Q: Can I clean the book if it gets dirty? A: Yes, you can gently wipe the cover with a soft, dry cloth. Avoid using liquids that could damage the paper.
- Q: How do I ensure the book lasts long-term? A: Handle the book with care and avoid bending the spine. Store it upright on a shelf to maintain its shape.
- Q: How does 'Marketing Myopia' compare to other marketing books? A: This book focuses on the concept of customer needs, which is a unique angle compared to other marketing literature. It emphasizes understanding the market over mere product features.
- Q: Is 'Marketing Myopia' better for seasoned marketers or newcomers? A: It's beneficial for both seasoned marketers and newcomers. Newcomers gain foundational insights, while experienced professionals can reflect on their strategies.
- Q: What themes are covered in 'Marketing Myopia'? A: The book covers themes like customer understanding, business strategy, and marketing myths. It emphasizes the importance of adapting to customer needs.
- Q: What if 'Marketing Myopia' arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or exchange. Most retailers have a customer service policy for such issues.
- Q: Can I return 'Marketing Myopia' if I don't like it? A: Yes, you can typically return the book if it's within the seller's return policy timeframe. Check the specific return conditions with your retailer.
- Q: What should I do if I have questions about the book after purchase? A: If you have questions, you can reach out to the publisher or look for online resources and discussions. Many readers share insights on platforms like Goodreads.
- Q: Does 'Marketing Myopia' have any warranty or guarantee? A: Books generally do not come with warranties. However, retailers often provide satisfaction guarantees for returns.