Marketing Myopia (Harvard Business Review Classics),New

Marketing Myopia (Harvard Business Review Classics),New

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SKU: DADAX1422126013
Brand: Levitt, Theordore
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What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: What is the main topic of 'Marketing Myopia'? A: 'Marketing Myopia' discusses how businesses can misunderstand their core purpose and customer needs, leading to decline. The author, Theodore Levitt, emphasizes the importance of focusing on customer satisfaction rather than just selling products.
  • Q: Who is the author of 'Marketing Myopia'? A: The author of 'Marketing Myopia' is Theodore Levitt, a prominent figure in marketing thought and a professor at Harvard Business School.
  • Q: How many pages does 'Marketing Myopia' have? A: 'Marketing Myopia' consists of 104 pages, making it a concise read on marketing principles.
  • Q: What type of binding does this book have? A: 'Marketing Myopia' is available in paperback binding, which makes it lightweight and easy to carry.
  • Q: When was 'Marketing Myopia' published? A: 'Marketing Myopia' was published on June 16, 2008.
  • Q: What is the condition of the book? A: 'Marketing Myopia' is sold as a new item, ensuring that customers receive an unused and pristine copy.
  • Q: What category does 'Marketing Myopia' fall under? A: 'Marketing Myopia' is categorized under Marketing, making it suitable for those interested in marketing strategies and business insights.
  • Q: What are some key themes discussed in the book? A: Key themes in 'Marketing Myopia' include the importance of understanding customer needs, the dangers of product-centric thinking, and the myths that can lead to business obsolescence.
  • Q: Is 'Marketing Myopia' suitable for beginners in marketing? A: 'Marketing Myopia' is written in an accessible style, making it suitable for both beginners and experienced marketers looking to refresh their understanding of customer-focused business strategies.
  • Q: Can this book help me in my business strategy? A: 'Marketing Myopia' provides valuable insights that can help business leaders rethink their strategies and focus on meeting customer needs, potentially improving their business outcomes.

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