Title
Marketing Myopia (Harvard Business Review Classics),New
Delivery time: 8-12 business days (International)
What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.
By changing our most important processes and
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
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Frequently Asked Questions
- Q: What is the main topic of 'Marketing Myopia'? A: 'Marketing Myopia' discusses how businesses can misunderstand their core purpose and customer needs, leading to decline. The author, Theodore Levitt, emphasizes the importance of focusing on customer satisfaction rather than just selling products.
- Q: Who is the author of 'Marketing Myopia'? A: The author of 'Marketing Myopia' is Theodore Levitt, a prominent figure in marketing thought and a professor at Harvard Business School.
- Q: How many pages does 'Marketing Myopia' have? A: 'Marketing Myopia' consists of 104 pages, making it a concise read on marketing principles.
- Q: What type of binding does this book have? A: 'Marketing Myopia' is available in paperback binding, which makes it lightweight and easy to carry.
- Q: When was 'Marketing Myopia' published? A: 'Marketing Myopia' was published on June 16, 2008.
- Q: What is the condition of the book? A: 'Marketing Myopia' is sold as a new item, ensuring that customers receive an unused and pristine copy.
- Q: What category does 'Marketing Myopia' fall under? A: 'Marketing Myopia' is categorized under Marketing, making it suitable for those interested in marketing strategies and business insights.
- Q: What are some key themes discussed in the book? A: Key themes in 'Marketing Myopia' include the importance of understanding customer needs, the dangers of product-centric thinking, and the myths that can lead to business obsolescence.
- Q: Is 'Marketing Myopia' suitable for beginners in marketing? A: 'Marketing Myopia' is written in an accessible style, making it suitable for both beginners and experienced marketers looking to refresh their understanding of customer-focused business strategies.
- Q: Can this book help me in my business strategy? A: 'Marketing Myopia' provides valuable insights that can help business leaders rethink their strategies and focus on meeting customer needs, potentially improving their business outcomes.