Title
Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing,Used
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Most businesses blithely cling to common marketing "wisdom"and many pay the price by failing. Thats the tough premise of this spirited book, packed with unconventional solutions and counterintuitive answers adaptable to almost any business situation. Drawing on years of experience in the marketing trenches and corporate boardrooms as two of the most renowned marketing consultants in America, Kevin J. Clancy and Robert S. Shulman show marketers how to eliminate the myths and death wish practices that are killing brands, products, services, and companies throughout the world. Readers will learn to selfcorrect more than 100 prevalent death wish marketing fallacies.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book have? A: This book has three hundred eight pages. It provides extensive insights into marketing strategies and common misconceptions.
- Q: What is the binding type of the book? A: The book is available in paperback binding. This makes it lightweight and easy to handle for reading.
- Q: What are the dimensions of the book? A: The book measures five point nine one inches in length, one inch in width, and eight point nine inches in height. These dimensions make it portable for readers.
- Q: How do I apply the marketing concepts from this book? A: To apply the concepts, read through the chapters and take notes on actionable strategies. Implement these strategies in real-world marketing scenarios.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners. It breaks down complex marketing myths into understandable concepts that anyone can grasp.
- Q: Can I use this book for my business marketing plan? A: Yes, you can use this book to inform your marketing plan. It offers unconventional solutions that can enhance your approach.
- Q: How do I keep this book in good condition? A: To keep the book in good condition, store it in a dry place and avoid exposing it to direct sunlight. Handle it carefully to prevent wear and tear.
- Q: Is this book safe to store near other books? A: Yes, it is safe to store this book near other books. Just ensure it is kept upright and not crammed into tight spaces.
- Q: What should I do if the book arrives damaged? A: If the book arrives damaged, contact the seller immediately for a return or replacement. Most sellers offer customer support for such issues.
- Q: What is the return policy for this book? A: The return policy typically allows returns within thirty days of receipt. Please check with the specific seller for detailed return instructions.
- Q: Are there any warranty options for this book? A: No, books generally do not come with warranty options. However, you can inquire about return policies for any issues.
- Q: What if I find a printing error in the book? A: If you find a printing error, contact the publisher or seller to report the issue. They may offer a replacement or refund.
- Q: How does this book compare to other marketing books? A: This book stands out due to its focus on debunking marketing myths. Unlike others, it emphasizes practical solutions for real-world applications.
- Q: Is this book appropriate for advanced marketers? A: Yes, advanced marketers can also benefit. The book's fresh perspectives can challenge existing beliefs and inspire innovative strategies.
- Q: Can I recommend this book to my marketing team? A: Yes, you can recommend this book to your marketing team. Its insights can foster discussions and improve collective marketing strategies.
- Q: What audience is this book best suited for? A: This book is best suited for business owners, marketers, and students interested in advertising strategies and marketing principles.