Marketing,New

Marketing,New

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SKU: DADAX0538440961
UPC: 9780538440967
Brand: Brand: Cengage Learning
Condition: New
$21.38
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Why settle for the status quo? MARKETING, Second Edition covers the foundations and functions of Marketing as described in the National Marketing Curriculum. It approaches marketing as an integrated set of tasks (functions), built on a solid set of foundations (economics, finance, career preparation). Students learn about the various functions of marketing, but also discover how each function fits with the others. This is marketing in the real worldintegrated, strategic, always changing. Twopage DECA Prep features provide Case Studies and competitive event activities in every chapter. Coverage of business plans, entrepreneurship, realworld applications, projects, technology, Internet, ethics, and crosscurricular links have all been enhanced in this edition. The complete MARKETING Second Edition package provides lesson plans, video, technology, and online resources on the Xtra! Web Site.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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