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Marketing of Business School: 7P's of BusinessSchool Marketing,Used
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It is significant to develop a relationship between marketingmix and type & categories of Business Schools. In India Selffinanced institutions are not funded by the government and they have to depend upon the fee and nonfee income. Secondly, the numbers of self financed institutions are more in number which makes them to think in terms of business. Therefore, the marketing practices, type & categories of BSchools need to be studied to develop the marketing strategy. In India business magazines like India Today, Business World, Outlook, Indian Management, Dalal Street, and Business Today conduct market survey to rank the Business Schools. The ranking of the BSchools reveals the hardware and software aspect of the B Schools. But how the BSchools market their institutions with reference to seven Ps of service marketing Product, Price, Place, Promotion, Physical Infrastructure, Process and People has not been addressed comprehensively. This book, therefore, provides an insight to Business School to sustain and grow in todays competitive market by bringing the rhythm in 7Ps of service marketing.
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