Title
Marketing of Engineering Consultancy Services: A Global Perspective,Used
Delivery time: 8-12 business days (International)
Marketing of Engineering Consultancy Services:A Global PerspectivePradeep Kumar Chatterjee and Partho Pratim ChatterjeeMarketing of Engineering Consultancy Services has always been a complex andmultidisciplinary subject, more so in a world of interconnected economies. Thecrossborder sourcing of services as an integral part of the global value chaingained momentum with enhanced economic globalization. We are in the cusp ofthe creative disruption of Industrial Revolution 4.0 (IR 4.0), where technology is setto change the way we live and work. This technology disruption is spearheadedby Artificial Intelligence (AI), Internet of Things (IoT), and Machine Learning.As the global economy and society undergoes a tectonic shift to postindustrialinformation society with knowledge capital as its new resource, marketing ofservices is concurrently experiencing a paradigm shift. This book is a uniqueblend of the authors' decades of experience in the engineering consultancyservice industry, combined with scholarly and academic excellence.With this book, readers should be able to: Understand engineering consultancy services and the market paradigms froma global perspective. Understand the unique features of engineering consultancy services and theirimplications for marketing. Explain the quality elements of engineering consultancy services. Understand the issues concerning the quality, costbenefit analysis of qualityof engineering consultancy services. Understand how engineering consultants are appointed by clients underinternational competitive bidding (ICB). Define marketing of engineering consultancy services and explain whyscientific marketing is essential for engineering consultancy firms. Understand the client relationship, the people (engineer) factor, Internalmarketing. Formulate marketing mixes (8Ps) for engineering consultancy services And much more!
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.