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Marketing Public Health: Strategies to Promote Social Change,Used
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Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. Marketing Public Health: Strategies to Promote Social Change, Second Edition is designed to help students and practitioners of public health understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. Key Features: Only book on marketing tailored specifically for the public health environment. Written at a level appropriate for students new to marketing and/or public health; however, it covers many topics in greater depth making it relevant for current practitioners. Informed both by changes in the marketing environment and also by the latest thinking among marketing and social marketing researchers and practitioners. Emphasizes using marketing approaches for upstream changes in policy and legal, economic, and social environments as well as addressing the traditional downstream use of social marketing to help individuals change their own health behaviors. Includes allnew case studies, written by respected and wellknown guest contributors from the front lines, that illustrate the principles and strategies in a way that makes it immediately apparent to the reader how the material can be used in modern, reallife public health campaigns. Uses many examples from areas of public health interest that have arisen only in the past few years (e.g., bioterrorism, SARS, West Nile virus). Presents a solid marketing approach, including welldeveloped sections on communications but also providing guidance on how to manage pricing, distribution, and development of product or service offerings. Includes worksheets, a suggested reading list, and, where appropriate, references to other books that cover selected topics in greater depth.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book have? A: The book has three hundred eighty-two pages. This length allows for in-depth coverage of public health marketing strategies.
- Q: What is the binding type of the book? A: The book is paperback bound. This makes it lightweight and portable, ideal for students and professionals.
- Q: What are the dimensions of the book? A: The book measures six point twenty-six inches in length, one inch in width, and nine point twenty-five inches in height. These dimensions make it easy to handle and store.
- Q: What is the target audience for this book? A: This book is suitable for both students and practitioners of public health. It is designed to be accessible for beginners while still offering depth for experienced professionals.
- Q: How can I apply the marketing principles in this book? A: You can apply these marketing principles by planning, implementing, and evaluating public health initiatives. The book includes case studies that illustrate practical applications.
- Q: Is this book appropriate for someone new to public health? A: Yes, the book is appropriate for beginners in public health. It offers foundational marketing principles tailored specifically for this field.
- Q: How should I store this book to keep it in good condition? A: Store the book in a cool, dry place away from direct sunlight. This helps preserve the quality of the pages and binding.
- Q: Can I find case studies in this book? A: Yes, the book includes all-new case studies. These case studies feature insights from well-known contributors in public health.
- Q: What is the main focus of the marketing strategies in the book? A: The main focus is on using marketing for upstream changes in policy and social environments. This contrasts with the traditional downstream approaches.
- Q: How can I clean the book if it gets dirty? A: To clean the book, gently wipe the cover with a damp cloth. Avoid using any chemicals that could damage the material.
- Q: Is this book suitable for advanced public health professionals? A: Yes, this book is relevant for advanced professionals as it covers topics in greater depth. It incorporates the latest thinking in the field.
- Q: What topics are covered in the book? A: The book covers various topics including social marketing, public health campaigns, and effective communication strategies. It also discusses contemporary issues like bioterrorism.
- Q: What do I do if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or exchange. Most sellers have policies in place for such issues.
- Q: Is there any suggested reading list included? A: Yes, the book includes a suggested reading list. This list provides additional resources for readers interested in deepening their understanding.
- Q: What is the author's name? A: The author of the book is Elissa A. Resnick. She brings valuable insights from her experience in public health.