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Marketing: Real People, Real Choices (8Th Edition),New
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Note: You Are Purchasing A Standalone Product; Mymarketinglab Does Not Come Packaged With This Content. If You Would Like To Purchase Both The Physical Text And Mymarketinglab Search For Isbn10: 0133130592 Isbn13: 9780133130591. That Package Includes Isbn10:0132948931 Isbn13:9780132948937 And Isbn10: 0132952343 Isbn13:9780132952347.For Undergraduate Principles Of Marketing Courses.Real People, Real Choicesmarketing: Real People, Real Choicesis The Only Text To Introduce Marketing From The Perspective Of Real People Who Make Real Marketing Decisions At Leading Companies Everyday.Timely, Relevant, And Dynamic, This Readerfriendly Text Shows Students How Marketing Concepts Are Implemented, And What They Really Mean In The Marketplace.Fully Integrated With Mymarketinglab, The Eighth Editionfeatures A Completely Reorganized Table Of Contents And Chapter Pedagogy Divided In A Fourpart Structure That Emphasizes The Value Proposition And The Process Of Creating And Delivering Value. This Edition Presents More Information Than Ever On Marketing Research And Analytics And Students Are Guided Through Chapter Content With New Integrated Study Maps And Assessments That Help Them Actively Learn And Retain Content.Also Available With Mymarketinglab.Mymarketinglab Is An Online Homework, Tutorial, And Assessment Product Designed To Improve Results By Helping Students Quickly Master Concepts. Students Benefit From Selfpaced Tutorials That Feature Immediate Wronganswer Feedback And Hints That Emulate The Officehour Experience To Help Keep Students On Track. With A Wide Range Of Interactive, Engaging, And Assignable Activities, Students Are Encouraged To Actively Learn And Retain Tough Course Concepts.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has five hundred seventy-six pages. It provides extensive coverage of marketing concepts and practical applications.
- Q: What is the binding type of this book? A: The binding type is paperback. This makes it lightweight and easy to carry around for students.
- Q: What are the dimensions of this book? A: The dimensions are eight point four inches in length, zero point ninety-one inches in width, and ten point seventy-one inches in height. These sizes make it suitable for standard bookshelves.
- Q: Who is the author of this book? A: The author is Michael R. Solomon. He is well-known for his expertise in marketing and has authored several textbooks.
- Q: Is this book suitable for undergraduate students? A: Yes, this book is specifically designed for undergraduate Principles of Marketing courses. It provides foundational knowledge essential for marketing students.
- Q: How is this book used in a classroom setting? A: This book is used primarily as a textbook in marketing courses. It includes integrated study maps and assessments to enhance learning.
- Q: Can this book help with marketing research? A: Yes, it presents extensive information on marketing research and analytics. Students are guided through practical applications to strengthen their understanding.
- Q: Is there any online component for this book? A: Yes, it is fully integrated with MyMarketingLab. This online platform offers additional resources and assessments to improve student outcomes.
- Q: What topics are covered in this marketing book? A: The book covers various marketing concepts, including the value proposition and the process of delivering value. It emphasizes real-world applications.
- Q: Are there any interactive activities in this book? A: Yes, the book features a range of interactive and assignable activities. These activities encourage active learning and help students retain complex concepts.
- Q: How should I care for this paperback book? A: To care for this paperback book, keep it in a dry place away from direct sunlight. Avoid bending the pages to maintain its condition.
- Q: Is this book safe for young readers? A: Yes, this book is appropriate for young adult readers, especially those studying marketing. It contains educational content relevant to their studies.
- Q: What if my book arrives damaged? A: If your book arrives damaged, contact customer support for assistance. They can provide options for returns or exchanges.
- Q: Can I return this book if I don't like it? A: Yes, you can return this book within the specified return period. Be sure to check the return policy for details.
- Q: How does this book compare to other marketing textbooks? A: This book is unique because it introduces marketing through real-world scenarios. It differs from other textbooks by emphasizing practical decision-making.
- Q: Is MyMarketingLab included with this book? A: No, MyMarketingLab is not included with this standalone product. It must be purchased separately or with specific packages.