Title
Marketing: Real People, Real Choices (8Th Edition),Used
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Note: You Are Purchasing A Standalone Product; Mymarketinglab Does Not Come Packaged With This Content. If You Would Like To Purchase Both The Physical Text And Mymarketinglab Search For Isbn10: 0133130592 Isbn13: 9780133130591. That Package Includes Isbn10:0132948931 Isbn13:9780132948937 And Isbn10: 0132952343 Isbn13:9780132952347.For Undergraduate Principles Of Marketing Courses.Real People, Real Choicesmarketing: Real People, Real Choicesis The Only Text To Introduce Marketing From The Perspective Of Real People Who Make Real Marketing Decisions At Leading Companies Everyday.Timely, Relevant, And Dynamic, This Readerfriendly Text Shows Students How Marketing Concepts Are Implemented, And What They Really Mean In The Marketplace.Fully Integrated With Mymarketinglab, The Eighth Editionfeatures A Completely Reorganized Table Of Contents And Chapter Pedagogy Divided In A Fourpart Structure That Emphasizes The Value Proposition And The Process Of Creating And Delivering Value. This Edition Presents More Information Than Ever On Marketing Research And Analytics And Students Are Guided Through Chapter Content With New Integrated Study Maps And Assessments That Help Them Actively Learn And Retain Content.Also Available With Mymarketinglab.Mymarketinglab Is An Online Homework, Tutorial, And Assessment Product Designed To Improve Results By Helping Students Quickly Master Concepts. Students Benefit From Selfpaced Tutorials That Feature Immediate Wronganswer Feedback And Hints That Emulate The Officehour Experience To Help Keep Students On Track. With A Wide Range Of Interactive, Engaging, And Assignable Activities, Students Are Encouraged To Actively Learn And Retain Tough Course Concepts.
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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of 'Marketing: Real People, Real Choices (8th Edition)'? A: The book introduces marketing concepts from the perspective of real people making actual marketing decisions in leading companies.
- Q: Is MyMarketingLab included with this textbook? A: No, MyMarketingLab is not included with the standalone product. It can be purchased separately or as part of a package with the physical text.
- Q: What is the publication date of this edition? A: The 8th edition was published on January 18, 2015.
- Q: Who is the author of this textbook? A: The author of 'Marketing: Real People, Real Choices (8th Edition)' is Michael R. Solomon.
- Q: How many pages does this book have? A: This textbook contains 576 pages.
- Q: What type of binding does this book have? A: The book is available in paperback binding.
- Q: What subjects does this book cover? A: The book covers principles of marketing, marketing research, analytics, and the process of creating and delivering value.
- Q: Are there integrated study aids in this edition? A: Yes, the 8th edition features new integrated study maps and assessments to help students actively learn and retain content.
- Q: Is this book suitable for undergraduate courses? A: Yes, it is designed for undergraduate Principles of Marketing courses.
- Q: What is the value proposition emphasized in this textbook? A: The textbook emphasizes understanding the value proposition and the process of creating and delivering value in marketing.