Title
Marketing Research: A Practical Approach,Used
Delivery time: 8-12 business days (International)
Essential to any student of the discipline, this innovative new book offers a uniquely comprehensive and applied approach to both understanding and designing market research. Sensitively balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is a vastly accessible, useful, and insightful text. Providing several real life case studies from the large corporation, through to the small business or the nonprofit organization Marketing Research is packed with useful learning features such as key terms, definitions, and discussion topics. Offering comprehensive support from a companion website, this book is an indispensable guide to the varied domains of market research.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of 'Marketing Research: A Practical Approach'? A: 'Marketing Research: A Practical Approach' focuses on providing a comprehensive understanding of both quantitative and qualitative market research methodologies, making it suitable for students and professionals in the field.
- Q: Who is the author of this book? A: The book is authored by Bonita Kolb, who is known for her expertise in marketing research.
- Q: What type of learning features does this book include? A: The book includes key terms, definitions, discussion topics, and several real-life case studies to enhance learning.
- Q: What is the condition of the book? A: The book is in New condition, ensuring that it is unused and free from any markings or damage.
- Q: Is there a companion website for this book? A: Yes, the book offers comprehensive support through a companion website, providing additional resources for learners.
- Q: What is the publication date of 'Marketing Research: A Practical Approach'? A: The book was published on May 6, 2008.
- Q: How many pages does this book have? A: 'Marketing Research: A Practical Approach' contains 312 pages, making it a thorough resource for understanding market research.
- Q: What is the binding type of this book? A: The book is available in paperback binding, which is lightweight and convenient for carrying.
- Q: What are some of the key topics covered in the book? A: The book covers various topics, including quantitative methodologies, qualitative techniques, and case studies from large corporations to small businesses and non-profit organizations.
- Q: Is this book suitable for beginners in marketing research? A: Yes, the book is designed to be accessible and insightful, making it suitable for both beginners and those looking to deepen their understanding of marketing research.