Marketing Research: An Applied Orientation,Used

Marketing Research: An Applied Orientation,Used

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SKU: SONG0136085431
UPC: 9780136085430
Brand: Pearson
Condition: Used
$14.45
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For undergraduate and graduate marketing research courses.Experience the Interaction Between Marketing Research and Marketing DecisionMakingMarketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.

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