Marketing Research: An Applied Orientation (What's New in Marketing),New

Marketing Research: An Applied Orientation (What's New in Marketing),New

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SKU: DADAX013473484X
Brand: Pearson
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For undergraduate and graduate courses in marketing research.An applied and practical marketing research textWith a doityourself, handson approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical sixstep framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

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