Title
Marketing Research Essentials,New
Delivery time: 8-12 business days (International)
Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a fulltime marketing research professional, this book merges reallife, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, realworld case problems, as well as methods tried and tested in the real world.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of 'Marketing Research Essentials'? A: The book primarily focuses on providing an industry perspective on the complexities and rapid developments in the marketing research field.
- Q: Who is the author of 'Marketing Research Essentials'? A: The book is coauthored by Carl McDaniel Jr., a full-time marketing research professional.
- Q: How many pages does 'Marketing Research Essentials' have? A: 'Marketing Research Essentials' contains 480 pages.
- Q: What type of binding does this book have? A: This edition of 'Marketing Research Essentials' is available in paperback binding.
- Q: When was 'Marketing Research Essentials' published? A: The book was published on September 4, 2012.
- Q: What is the condition of this book? A: The item condition is listed as 'Acceptable'.
- Q: What edition of the book is available? A: 'Marketing Research Essentials' is currently available in its 8th edition.
- Q: Does 'Marketing Research Essentials' include real-world case studies? A: Yes, the book illustrates concepts with actual data and real-world case problems.
- Q: Is 'Marketing Research Essentials' suitable for classroom use? A: Yes, the book merges industry experiences with quantitative methods and market research applications, making it suitable for classroom settings.
- Q: What topics are covered in 'Marketing Research Essentials'? A: The book covers various topics related to marketing research methodologies, quantitative methods, and applications within the industry.